Strategic role of public relations
For public relations professional to make an impact, you must have a voice at board level where you can help to shape the language, culture and behaviour of the organisation and ensure that messages to stakeholders are aligned to the strategic direction of the organisation.
The event will focus on:
1. Public relations and the need to adapt to vastly differing industries.
2. Positioning yourself as public relations professionals as a key player in the board room
3. Various ways to measure the value of your public relations efforts
4. Prove yourself worth keeping and investing in - safeguarding the PR function
5. Guiding your organisation on social media protocol and reputation.
Time: 09:30 - 12:30
Venue: Limpopo Guest Manor, Polokwane
Cost: R650 (discount available for PRISA members)