Employer branding masterclass
The effectiveness of our workshops is through not only demystifying the concept of employer branding and bringing a wealth of knowledge to the forefront, but through providing delegates with real, practical tools which can be utilised and implemented into the workplace.
Masterclass structure
The effectiveness of our workshops is through not only demystifying the concept of employer branding and bringing a wealth of knowledge to the forefront, but through providing delegates with real, practical tools which can be utilised and implemented into the workplace.
Keeping our forums small and intimate encourages a great platform to share case studies, success stories/solutions and challenges.
Day one: Why employer branding matters - the fundamentals to consider in developing your employer branding strategy
What is employer branding, the importance and convergence between the corporate, consumer and employer brand
Global research findings versus local insights and statistics - SA as an emerging market
Impact of employer branding on one's company reputation and the importance of a recruitment and talent management strategy
Who must lead employer branding? A collaborative approach of which role players can impact positively on your strategy
The importance of internalising your employer brand resulting in superior customer experience/ loyalty
Developing an employer brand project plan
Common pitfalls of employer branding and counteracting outside challenges
Day two: Translating your employer branding strategy into your company
Overview/statistics of tools being utilised (nationally and globally) to build employer brand equity
The recruitment marketing eco system: offline, online and social recruitment
Case studies of effective employer branding tools to influence passive market recruitment
The fundamental imperatives of defining your company's DNA and building a compelling EVP
Effective roll-outs and pitfalls to void
The importance of measuring your employer branding strategy and alignment of metrics to objectives
No brand is static - preserving and developing your evolving employer brand
Who should attend:
Executives/heads/decision-makers in HR and group marketing and communications
Talent attraction specialists
Skills training, learning and development
Resourcing
Marketing and communications
Brand managers
HR consultants
HR service providers in HR (private/public sector) and marketing and communications
Time: 08:30 - 16:30
Venue: Cape Town
Cost: R4,800 per person (for two days)
Date: 06 April 2016 to 07 April 2016
Venue: Gauteng
Cost: R4,800 per person (for two days)