Florence has shown her prowess as an author through her book Woman At The Top. In this book, Florence argues that every woman has a dream, but few pursue theirs. In a few short years, she has risen to the top of the corporate ladder by dint of hard work, determination and by applying certain success principles.
Woman At The Top dares women to dissociate themselves from mental sclerosis and pursue their vision with passion. It is a clarion call for women to recognise the giant in them and to aim for and achieve their boldest dreams.
Florence Musengi, an MBA graduate and chartered public relations practitioner has held high level corporate positions including head of communications and public affairs and later vice president of SAAB AB, executive director of Reutech and chief executive officer Paramount South Africa, a position she currently holds. She has worked in other various institutions and organisations encapsulating universities, The United Nations and large international corporates.
She is the founder of WAYAM Communications Consulting, an organisation that deals with strategic media relations, internal employee engagement and brand building and reputational management. Florence is a seasoned empowerment coach, self-made businesswoman who co-founded FLOIDA Engineering Services, a company that focuses on strategic research and development, engineering consulting and project management among others.
The owner of a clothing company called WAYAM Clothing, specialising in African garments, personal image making and corporate dressing for success. She believes fashion is instant language; what you wear is how you present yourself to the world especially in today's world.
Her leadership empowerment book titled Woman At The Top will inspire you to reach the top of your goals no matter the odds!
She is a member of the Institute of Directors (IODSA), Public Relations Institute of Southern Africa (PRISA) and the International Association of Business Communicators (IABC).
Current executive membership:
Dec 2015 - director and board member, Lapalala Wilderness School
June 2014 to present - board member, Aerospace & Maritime Industry Association (AMD)
Sept 2014 to 2015 - Paramount Group Board of Trustees
Feb 2013 - May 2014 executive board member : Reutech PTY Ltd
2011- 2012 executive board member: Saab Grintek Technologies
Chair of AMD Marketing Portfolio Committee
Member of AMD Policy and Strategy Committee
Prism Awards panelist judge 2013/2014
Date: 04 February 2016
Time: 18:30 - 21:30
Venue: The Private Room, Kyalami
Cost: R285 including VAT