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Accessing sport on cellphones growsSport24, the sports website, ran an online survey in October 2009 - touching on the basics (age, sex and ethnicity), the realities (quotas in sport) and the fun stuff (why sports fans prefer John Smit to Lee-Anne Liebenberg) in South African sport with over 7000 readers taking part. Other topics touched on the ways and means of accessing online news, with Sport24 users clearly being big fans of the ‘mobile internet' now. ![]() Results Sport24 publisher Andrew ‘Tank' Lanning finds his readers' online trends very interesting… “The trend toward accessing sport content on your cellphone talks to the fact that we live in a ‘Now' generation - people want information at their fingertips, which a mobile phone does for you and it's also why we've done so much work on our WAP site and iPhone application.” Connections
Commenting on the rise of 3G as people's chosen means of connection, he continued, “The fact that people are using 3G as their point of access at home, or just their actual cellphones is about the high prices and perhaps general ineptness of our fixed line providers in South Africa. It's an international anomaly and an indictment on our country.” Social networksAs far as social networking trends are concerned, Facebook remains the most popular way of following news, but nearly 38% of the survey participants had no idea what social networking is, with 5% not knowing what blogs are either. Visit www.Sport24.co.za this week to find out more about the survey. |