Marketing a consulting practice

You'll learn how to:

- Identify what works and doesn't work in consulting and professional services marketing;
- Integrate latest techniques and tips gleaned from social media and other professions into your marketing efforts;
- Think like a marketer and spot opportunities to enhance your own brand and sell your services and expertise;
- Develop social media campaigns and outcomes that you can actually reach;
- Bridge the gap between planning and effective marketing

Topics:

- What it takes to become a rainmaker
- The key factors of consulting success
- How to build your image and reputation and have clients come to you, using techniques incorporating the law of attraction and scientific consulting practice marketing;
- How to position yourself as a thought leader, build a reputation and create a name for yourself using tools such as reputation, social media and name recognition strategies;
- Why your current clients are a goldmine and why you should deepen relationships and business with them;
- How to get more and better referral business;
- How to use low cost/no cost ways of gaining professional exposure;
- How to generate 'static' income;
- How to price services for maximum profit and income;
- Marketing and promotional strategies using traditional media and social media such as LinkedIn, Twitter, Facebook and other social networks to build a favorable reputation, relationships, name recognition and presence, and much more.

Check out faciliator Deon's bio on Linkedin - http://za.linkedin.com/in/deonbinneman

How to register

Please email az.oc.noci@nibnoed for a registration form. Seating will be limited and only a maximum of 20 consultants will be accommodated.
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Payment

Early bird - Fees: R1,950 exc. VAT payable by 25 November. Thereafter R 2,500 exc. VAT. Payments and registration close Tuesday 8 December.

Date: 10 December 2015
Time: 08:30 - 16:30
Venue: Hotel Apollo, 158 Bram Fischer Drive, Ferndale,, Johannesburg