John O'Toole, The Trouble with Advertising ... ,1981.
When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
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John O'Toole, The Trouble with Advertising ... ,1981.When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly. |