Applied Law in Everyday Business
The law touches every part of your business, learn how to apply it. Contracting with clients and suppliers, SLA's, Protection of Personal Information Act, Consumer Protection Act, Copyright and Trademark Law. During this experience based learning seminar you will experience the law in an interactive environment and achieve a working knowledge of how to protect your business. The art of negotiation, setting up a contract and understanding important legal processes.
This seminar is presented by PPM attorneys in a fully interactive, experience based method. Delegates will be fully immersed in each topic - not just a presentation but drawn into the conversation of applied law.
Copyright Law
• Overview of intellectual property and how it affects your business and rights
• What acts/laws govern copyright in South Africa and Internationally
• Who owns copyright and how is it protected.
Can copyright be transferred or assigned?
• How is copyright infringed and what are the remedies
Trademark Law
• What are trademarks and how are they registered
• How are trademarks infringed and what are the remedies in this situation
Protection of Personal Information Act (POPI) and its impact on Marketing and Advertising
• What is POPI and why do we have it in South Africa
• Conditions for lawful processing of information.
• Eight general eight principles of POPI.
• Direct Marketing
• The effect of POPI on electronic communication marketing
• The CPA and POPI
Advertising Standards Authority (ASA)
• How to work effectively with the ASA.There will always be complaints, learn how to effectively manage them.
• General overview of section 1 of the Code of advertising practice.
• Brief overview of the 19 clauses dealt with in terms of the Code with specific emphasis on:
• Comparative Advertising
• Offensive Advertising
• Truthful Presentation
• General overview of section 3, 4.
• The appendices of the code of advertising
Consumer Protection Act (CPA) and its Impact on Marketing and Advertising
• Important defi nitions under the CPA
• Fundamental consumer rights.
• Understanding the consumer's right to privacy
• Right to cooling-off period after direct marketing.
• Consumer's right to cancel an advance reservation, a booking or order.
• Consumer's rights with respect to delivery
• of goods or supply of service.
• Right to disclosure and information.
• Disclosure of prices of goods or services.
• General standards for marketing of goods or services.
• Bait marketing.
• Negative option marketing.
• Direct marketing to consumers.
• Trade coupons and similar promotions.
• Promotional competitions.
• Right to fair and honest dealing.
• Fair, just and reasonable terms
and conditions
Basic contracting considerations when dealing with suppliers, short-term and independent contractors
Suppliers and clients - general contracting
• Contract checklist - what are the most important clauses
• How to negotiate your contract effectively - differences between fixed-term employee and independent contractor
• The difference between contracts of employment and independent contractor agreements.
• When is it appropriate to use a fixed-term employee agreement or an independent contractor agreement?
Experience into action
Delegates will be assigned roles to engage in role-play scenarios relating to:
• A negotiation of a contract
• The negotiation of remuneration terms
• ASA complaints - process and application of sections
• Setting up a competition or promotion - application of
the correct legal requirements.
and much more...
Seminar duration three days - 8.30 to 16.00 daily
Download a brochure or visit our site for more details http://www.rbtl.co.za/
Special launch price 20% off our standard rates - was R10,500 - discounted price R8,400
What's included
• Working professional presenters
• RBTL Connect APP
• Unique seminar attendance certificate
• Professional training venue
• Lunch and refreshments
About the presenters:
"Phukubje Pierce Masithela Attorneys ("PPM") is a commercial law firm based in Rosebank, Johannesburg. PPM provides a wide range of legal services to clients in the information and communications technology, as well as advertising and marketing sectors.
Specialisation is key at PPM and although all attorneys at the firm can advise clients on any aspect of commercial law, each individual attorney specialises according to their passion that they bring to the team. When it comes to trademarks, copyright, social media, information security and freedom of expression, PPM has seen it all.
http://www.ppattorneys.co.za
Time: 08:30 - 16:00
Venue: Sandton, Johannesburg
Cost: Launch discount price R8,400(ex Vat) Usually R10,500
More info:
Regis Business Centre
Date: 19 January 2016 to 21 January 2016
Time: 08:30 - 16:00
Venue: Sandton, Johannesburg
Cost: R10,500 ex VAT
More info:
Regus Business Centre Nelson Mandela Square
Date: 09 March 2016 to 11 March 2016
Time: 08:30 - 17:00
Venue: Sandton, Johannesburg
Cost: R10,500 ex VAT
More info:
Regus Business Centre Nelson Mandela Square Sandton
Date: 06 April 2016 to 08 April 2016
Time: 08:30 - 16:00
Venue: Sandton, Johannesburg
Cost: R10,500 ex VAT
More info:
Regus Business Centre Nelson Mandela Square Sandton