How to market professional services

What will I learn?

• How to find new opportunities to capitalize on your knowledge and skills;
• How to develop a marketing and reputation building strategy that will work for your consultancy;
• How to plant seeds now for a harvest in the future;
• How to win up to 80% repeat and referral business;
• Positioning yourself as an expert and thought leader;
• The importance of reputation - how to build a reputation and create a name for yourself;
• How to use social media tools like Facebook, LinkedIn and Twitter to establish your reputation and build relationships;
• Why outbound activity causes inbound business;
• Low cost ways of gaining professional exposure;
• How to develop a magnetic status - one that draws clients to you using principles and tips from the Law of Attraction, reputation and name recognition strategies;
• How to use low cost/ no cost ways of gaining professional exposure; and much, much more... including more than 23 different ways to get your message and name across, and market your expertise and know-how;
• How to reach clients - using personal and impersonal tactics: From workshops to media to personal selling - practical tips and techniques for success;

Register now - download registration form

What makes this workshop unique?

This workshop is based on more than twenty- five years of international research into what the highest earners in the consulting and professional services professions actually do to increase their business at minimum cost. It incorporates best practices gained from 25 years of research into what works and doesn't work in marketing professional and consulting services and uses lessons and tips gathered from inbound marketing, lead generation, brand building, social media, successful authors, consultants and thought leaders.

Attend this workshop to learn and benchmark from other consultants what works for them, what works internationally and to establish strategic alliances.

When and where

Date: 13 November 2015
Venue: Hotel Apollo Conferencing Centre, 158 Bram Fischer Drive, Ferndale, Johannesburg
Time: 8.30 am until 4.30 pm
Cost: Early bird fees: R2,500 exc. VAT = R2,850 inclusive- payable by Friday 6 November. Thereafter - R 2,950 exc. VAT= R3,363 VAT inclusive payable by Wednesday 11 November. R 2150 exc. VAT = R2,451 per delegate for three delegates or more from the same business unit. The cost includes lunch, refreshments and documentation.

Seats are limited - book now! Bookings will be confirmed on a first come, first served basis, and limited seats are available. Bookings and payments close Wednesday 11 November.

Who should attend

This is a one-day workshop for all consultants and professional service providers and people interested in improving their knowledge of professional consulting marketing strategies. This workshop is ideal for Consulting professionals, Practice and business development managers for all types of professional practices and anyone who requires gaining knowledge of practical do it yourself marketing techniques.

The presenter

Deon Binneman is an independent consultant in reputation management and consultancy development. He works with major organizations and consultants in most industries, and has facilitated many workshops on Consultancy Marketing and Business Development and spoken at numerous conferences around the world on issues such as Corporate and Individual Reputation. Deon has delivered services in 15 countries the past 19 years and is also a registered Small Business trainer who has worked with small businesses in all industries over a period of thirty years.

To register

Download and complete registration form directly or email az.oc.noci@nibnoed to secure your seat. Book now! Bookings will be confirmed on a first come, first served basis, and limited seats are available. Bookings and payments close Wednesday 11 November.

The Marketing Professional Services workshop will provide ample opportunity for consultants to deepen their learning as marketing strategists and strengthen their consultancy and professional services marketing skills. Join us for an interesting dynamic learning experience. Remember that even small changes can affect your marketing and reputation building efforts in a powerful manner.

Date: 13 November 2015
Time: 08:30 - 16:30
Venue: Hotel Apollo, Randburg, Johannesburg
Cost: R2,500 exc. VAT - See above for more