Social Media - Legal, Social and Sizzle Seminar
During this experience-based learning seminar you will learn what can and cannot be said on social media platforms according to the law, as well as how to get the best out of social media for you as a brand and how to professionally represent yourself and your company.
"If you knew how far your words could travel, would you still be proud to say them?" Cathy Heaton
Read Between The Lines presenters are all working professionals that wish to share their knowledge gained through years of experience in their specialised fields.
On the first interactive day we cover all aspects of social media law
Day two includes an in-depth look at the 'Big Seven' platforms - Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest.
Day three includes image management on social media and business etiquette.
Day three also includes a professional profile shoot with Cathy Heaton Photography, as well as make-up done by a professional make-up artist.
Social media in the workplace
- Overview of social media in the workplace for private and official use.
- How can employers protect themselves given the usage of social media by employees?
- What is a social media policy?
- What is social media misconduct?
- Who owns your LinkedIn account? (Employment contracts).
- Do's and don'ts when using social media platforms.
- Examples of social media misconduct and case law on dismissals based on social media misconduct.
Defamation and privacy and social media
- S16 of the Constitution - Freedom of expression.
- Right of freedom of expression vs. other rights.
- Limitation of the right to freedom of expression.
- What is defamation?
- Fair comment as a defence of defamatory material
Social media and copyright
- Case study and application of copyright law.
Cyberbullying and cyberstalking
- What is cyberbullying?
- Cyberbullying in the workplace. Tips for employees to avoid cyberbullying.
- What is cyberstalking and what platforms through which cyberstalking occurs?
- Explanation of relevant terms applicable to cyberstalking, eg. "sexting".
- Cyberbullying vs. physical harassment.
- Remedies available to victims of cyberstalking.
Children and social media
- Requirements companies should be aware of when advertising on social media.
- Tips to ensure that marketing activities and promotions on social media platforms are childproof.
- How do we protect children's rights on social media?
- What does the Children's Act, 2005 say?
What is social media and how to use it
- An in-depth look at the 'Big Seven' Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest.
- How do you decide which platforms are best for your needs?
- When should you post, and how often should you post?
Top tips to gain the right attention - managing friends, likes, fans and followers.
- Social media jargon and the correct jargon on each platform.
- Advertising on social platforms.
- Analytics.
Image management on social media and general etiquette
- You as a brand
- Representing yourself for your company
- Etiquette and dressing professionally
- Women's make-up - the basics
- Men's grooming - the essentials
- On-the-go kit - hairbrush, mints, etc.
Experience into action
- Professional profile photo shoot and professional make-up artist
- Retouched shots to be supplied five working days after seminar
- Selfie lesson: how to take a professional selfie
- Setting up profiles on your selected platforms to achieve the right attention
- Delegates will be assigned roles to engage in role-play scenarios relating to social media law
- Presentation skills - getting your requirements across the first time
Contact: az.oc.ltbr@ranimes for an enrolment form or for further information.
For more of our seminars please visit our website http://www.rbtl.co.za.
Seminars are limited to 10 delegates so don't miss out!
Date: 04 November 2015 to 06 November 2015Venue: Regus Business Centre Bryanston The Campus, Johannesburg
Cost: Standard price R13,500 launch special price R10, 800