Navigating Business in Africa Forum & Panel Discus

This forum will deliver just the facts and real-life business lessons, facilitated by a team of experts who have actually spent time in East Africa, West Africa, Central Africa, Southern Africa and North Africa. You will get the opportunity to see the reality of doing business in Africa.

After attending the forum, you will appreciate key background issues, their dynamics, set-ups and how they relate to business opportunities:
The African business culture, similar to that of Asia, is driven more by relationships and less by transactions.
When it comes to doing business in Africa, it's neither one country nor 54 countries. Rather, you have to take a regional approach. For example: Many business travellers to West Africa find Accra to be close enough to access Nigeria's large market, but prefer the quality of life that Accra affords.
Brand loyalty is high. See the food and beverage and banking sectors.
Corruption is taken seriously because it costs entrepreneurs and inhibits growth.
Poor people have market preferences, too. Don't make assumptions.
Modes of communication are different. The mobile phone is the business tool of choice.
Use local consultants and experts. They have insight into customs, cultures and relationships.

Note: The forum will be interactive, allowing you to consider various scenarios of business undertaking and reflect on possible outcomes. There will be four break-away sessions after the panel discussion.

Date: 03 September 2015
Time: 08:30 - 16:30
Venue: Royal Johannesburg Golf Club 1 Fairway Avenue, Linksfield North, Johannesburg, Johannesburg
Cost: R3 950.00