Strategic brand leadership
Brand leadership is of vital importance in the 21st Century: in the age where all information is free and transparent and the passive consumer has become active, it is crucial that brands act with genuine integrity, compassion and respect in order to demonstrate leadership qualities. Brands that behave arrogantly, deviously or unethically, quickly face the wrath of a hostile marketplace and feel it in their bottom line.
The primary purpose of this course is to develop theoretical and applied competence within the field of innovation and leadership with specific application to brand building and marketing. This implies the ability to acquire, interrogate and interpret brand-business and marketing principles and theories while applying these to the development of industry-leading brand and marketing strategies. Students will gain a deep and systematic understanding of current thinking, practice, theory and methodology within the area of innovation and leadership in contemporary branding.
The course is aimed at middle to senior managers who are looking to brush up on their leadership qualities as well as those of the brand they represent.
Vega is a brand of The Independent Institute of Education (The IIE).
Date: 18 August 2015 to 01 December 2015Venue: Vega Johannesburg - 444 Jan Smuts Avenue, Randburg, Johannesburg
Cost: R12,500
Date: 18 August 2015 to 01 December 2015
Venue: Vega Durban- The Glades Office Park, 70 Armstrong Ave, La Lucia, Durban
Cost: R12,500
Date: 18 August 2015 to 01 December 2015
Venue: Vega Cape Town- 130 Strand Street, De Waterkant, Cape Town
Cost: R12,500
Date: 18 August 2015 to 01 December 2015
Venue: Vega Pretoria- 34 Ingersol Rd Menlyn, Pretoria
Cost: R12,500