Storytelling to make an impact
In this two-day hands-on course you'll learn just how to take your story and make it compelling, reaching your target audience in a way that's meaning, not just words and statistics.
Getting people's attention today isn't easy. In between the time they spend online you actually expect them to read your communications from beginning to end? I don't think so. That's perhaps why the words 'story telling' have become the new corporate buzzwords of choice. Not that story telling is new - it's a timeless skill and one that can capture people's imaginations.
Course content
• Introduction - once upon a time
• The power/fascination of story telling
• By telling you about a great meal I can make your mouth water
• A story or a PowerPoint?
• What is a story?
• Creating stories that stick
• Less is more - keeping it simple
• Knowing your audience - can they relate to you?
• Speaking the language of your target audience
• Sharing something of yourself/your company
• What can you use stories for?
• Where can you use stories successfully?
• The power of the internal story
• Developing your own stories
• Creating relatable characters
• Does a story have to be true?
• Building a story
• Using images
• The emotional connection
• Tell them who you are not just what you do
Time: 09:00 - 16:00
Venue: To be confirmed depending on numbers, Johannesburg
Cost: R5,000 for two days