Bronx Ladies Footwear launches billboard campaign

Bronx Ladies Footwear has recently launched a new marketing campaign on billboards. The campaign has been given the slogan “Because I Need Them” in parody of the South African woman's love for shoes.

Phase one of the new marketing campaign rolled out during September, which includes prominent 18-metre billboards bearing the brand's new slogan in Gauteng. This is the beginning of various other marketing iniatives, which the brand will reveal during the coming months.

Taking a humourous look

“The new slogan and marketing concept - 'Because I Need Them' - takes a humourous look at women's obsession with shoes. The Bronx Ladies brand talks to the South African woman who has fun with her footwear and who looks for quality and style at an affordable price. The Bronx brand, particularly during recessionary times, offers stylish women high fashion whilst being price sensitive,” said Bronx Ladies brand manager, Shane McEvoy.

The billboards will span summer 09/10 and winter 2010 and will feature key looks from the Bronx Ladies range.

You can spot the “Because I Need Them” billboards in the following locations:

Camping weekend:

M1 Southbound
M1 at Corlett Drive on-ramp

Road Trip:

Crown City

For more information on Bronx Ladies, go to www.bronxshoes.co.za.