Market a consulting practice

The explosion of new technologies and tools, have changed the landscape of consulting and professional services marketing. Couple that with issues of competitiveness, marketing noise, the downturn in the economy, the importance of reputation and lack of trust and questions start to arise such as -

• How do you market yourself and become the trusted name in a noisy, competitive and difficult market?
• How do you ensure that your Name, your Brand is the decision maker's number 1 choice?
• How do you market your services using tried and tested methods and new technologies like social media?

On the 7th July I will facilitate an action-packed workshop in Johannesburg that will answer these questions and many more. Using research from the past 25 years gleaned from the experiences of thousands of successful consultants and professional service providers and incorporating the latest Social Media Marketing research, I will provide you with tips, strategies and frameworks to develop and design your own successful marketing plan for your consulting practice and area of expertise.

At this workshop I will also share more than 20 different ways to get your message and name across, and market your expertise and know-how cost-effectively.

If you are new consultant, a seasoned professional services provider, a business practice and/or business development manager or a junior associate hoping to become a senior partner in the business, or just interested to gain knowledge of practical do it yourself marketing techniques; this workshop is ideal for your learning needs.

More information:

Cost: Early bird - Fees: R2,550 exc. VAT = R2,907 payable by Friday 26 June. Thereafter R2,950 exc. VAT = R3,363 until 3 July. Group bookings - R2,551 exc. VAT per delegate for three delegates or more from the same business unit.

The workshop will be facilitated by international speaker and reputation management consultant, Deon Binneman. See his profile - http://za.linkedin.com/in/deonbinneman

By attending the Marketing your Consulting Practice workshop; you'll learn the latest practice building and professional services marketing techniques from the best in industry and will learn ways to incorporate them into your very own consulting practice, including how to:

- Identify what works and doesn't work in consulting and professional services marketing;
- Integrate latest techniques and tips gleaned from Social Media and other professions into your marketing efforts;
- Think like a marketer and spot opportunities to enhance your own brand and sell your services and expertise;
- Develop social media campaigns and outcomes that you can actually reach;
- Build your image, status and reputation and have clients come to you, using techniques incorporating the law of attraction and scientific consulting practice marketing;
- Position yourself as a thought leader, build a reputation and create a name for yourself using tools such as the law of attraction, reputation, social media and name recognition strategies;
- Get more and better referral business;
- Use low cost/no cost ways of gaining professional exposure;
- Price services for maximum profit and income;
- Make use of a range of marketing and promotional strategies using traditional media and social media such as LinkedIn, Twitter, Facebook and other social networks to build a favourable reputation, relationships, name recognition and presence;
- Make networking, lead generation and relationship building pay;
- Find new opportunities to capitalise on your knowledge, skills and expertise irrespective of economic circumstances;
- Plant seeds now for a harvest in the future.

And you will get practical tips and techniques for success...and much, much more.

Your name, your brand is out there 24/7 whether you want it to be or not-at this very moment it is being discussed in a digital public forum, at meetings or in face-to-face discussions. You can't afford not to be part of that conversation-and, for that reason, you should not miss this acclaimed workshop.

More information - http://www.deonbinneman.com/marketing-a-consulting-practice/.

We will share techniques, tips and tools that ranges from concept to creation to execution-and will leave ample time to answer all of your questions. And, best of all, you'll get to engage with other successful consultants, your peers and benchmark your own marketing and selling approach.

Sign up your team today - The early bird rate ends this Friday. To register: Email az.oc.noci@nibnoed

This is what some delegates - said about the last workshop:

"It's always so refreshing to sit and learn under someone who knows what they're talking about!! Yesterday's workshop shifted many preconceived ideas I had on the importance and impact of effective marketing. It was different, fresh and very enlightening!! Many, many thanks Deon"..

"Thank you for a simple, practical and effective workshop. While I practiced a lot of the marketing techniques instinctively, you succeeded in showing me that "instinct" is not as important as "constant". You raised the awareness that marketing is an ongoing activity, as important as delivering quality work every time and sending out invoices on time. The funnel visual is imprinted on my brain and I am already working on plans to keep it full of marketing impact so that the work keeps trickling in. - Ingrid Staude-Griesel, Words'Worth Publishing Consultants

Deon - many thanks for the workshop and for your "giving" - greatly appreciated. - Kay Darbourn, Future Risk Coaching and Consulting

More testimonials - www.deonbinneman.com/testimonials-2/

Space is limited. Reserve your place now. The last workshop was oversubscribed.

o** How to register**

Please email az.oc.noci@nibnoed for a registration form or download it from http://www.deonbinneman.com/wp-content/uploads/2015/06/MYP-7-July-2015-Registration-Form.pdf

Note: Payment is required prior to event - email me with questions - Please note that seating will be limited and that only a maximum of 20 delegates will be accommodated.

So register quickly if you would like to secure your seat.

Date: 07 July 2015
Time: 08:30 - 16:30
Venue: Apollo Hotel, Johannesburg

More info:

http://apollohotel.co.za/