Essentials of digital media management
Our qualified and experienced trainers will give you valuable insight into the social media environment in South Africa and globally, and guide you through the process of making the most effective use of popular platforms, helping you to achieve your business objectives.
In short, the course covers:
Why social media matters and why you can't afford to ignore it.
How to grow, listen to and engage with your online audiences.
How you can use social media to produce and promote compelling content.
How to use free tools to monitor, measure, refine and streamline your efforts.
Five days in-class course work
Day 1:
Overview of global digital and social media landscapes and trends, with particular emphasis on South Africa.
Essential ethical and legal considerations when using social media.
Case studies of effective (and problematic) use of social media.
Discussion around participants' experiences and goals relating to social media.
How social media strategy fits into broader digital media strategy.
A primer on monetising social media/business models.
The costs (including hidden costs) of using social media.
Day 2:
How to utilise the most commonly used platforms to publish/distribute content, interact with audiences/customers, boost reach and reputation, monitor performance and keep track of competitors:
Facebook
Twitter
LinkedIn
Day 3
How to utilise the most commonly used platforms to publish/distribute content, interact with audiences/customers, boost reach and reputation, monitor performance and keep track of competitors:
YouTube
Instagram
WhatsApp
Day 4
Useful smartphone / tablet apps for content creation in the field (for content acquisition, editing and publishing).
Useful search techniques and online tools to find relevant sources and key information anywhere on the web.
Basic data visualisation: how to find relevant data, clean/format it, identify patterns/trends and create basic visualisations (eg, maps and graphs) for use online.
Free tools for creating compelling content: Storify, galleries, timelines, infographics, live blogging, etc.
Day 5
Online reputation management.
A practical topic-based project requiring participants to conceptualise and create items of content using the tools discussed, with on-hand support.
The course is accredited at NQF level 6. Participants receive Rhodes University certificates of competence after successfully completing the course assessment.
Date: 24 August 2015 to 28 August 2015Time: 08:00 - 17:00
Venue: Sol Plaatje Institute, Rhodes University, Grahamstown
Cost: Course fees are R9,000 per person