Masterclass - Strategic Innovation in Marketing
This is a once-off opportunity to hear leading global experts share the latest thinking on how to harness innovation to grow your business.
Innovation is undoubtedly critical to the success of your organisation both in the short- and long-term. Join us for a masterclass with leading international innovation experts who have experience working in hybrid economies and who will share their work in innovation to give you the practical understanding of how to harness innovation in order to gain tangible results.
Hosted by Unilever Institute director, Professor John Simpson, this masterclass has been devised to expose you to current theories and practices about innovation as it applies to marketing. Speakers include Gavin Fraser, a global expert on Blue Ocean Strategy and Prof. Martin Hoegl from the Institute of Leadership and Innovation at Munich University.
Key outcomes:
Understand the marketing professionals' role in business innovation.
Get to grips with the globally successful Blue Ocean Strategy (BOS) and how it applies in a SA context.
Understand how BOS can hold the key to marketing success.
Learn what is practically required to nurture and manage a team that incorporates innovative thinking into everyday practice.
Benefit from real examples from developing economies.
Motivate, inspire and retool your team.
Don't miss this once-off opportunity to be inspired and learn about the importance of innovation and its' relevance to strategic marketing in SA today. Contact Kulsoem at Kulsoem.Roode@uct.ac.za to book your place and take advantage of our generous early bird special.
Date: 21 July 2015Time: 08:00 - 17:00
Venue: Wanderers Club, Johannesburg
Cost: R6900 + VAT. Members: R5520 + VAT. Earlybird by 12 June: 5% discount