Marketing your consulting practice
This intensive one- day workshop is based on more than twenty five years of research into what the highest earners in the consulting and professional services professions actually do to increase their business at minimum cost. Now in its 18th year, it's been redesigned taking into consideration the latest information about inbound marketing, social media, lead generation and reputation management.
Want to boost your consultancy marketing efforts? Attend my marketing consulting practice workshop, 4 June in Johannesburg.
What will you learn?
Here is a partial list of what you will learn:
• How to think like a marketer and spot opportunities to enhance your own brand and sell your services and expertise;
• How to find new opportunities to capitalise on your knowledge and skills;
• How to identify what works and doesn't work in consulting and professional services marketing;
• How to integrate latest techniques and tips gleaned from social media and other professions into your marketing efforts;
• How to develop a marketing strategy that will work for your consultancy;
• How to plant seeds now for a harvest in the future;
• How to win up to 80% repeat and referral business;
• How the buyer thinks when considering high cost, abstract services;
• Positioning yourself as an expert and thought leader;
• The importance of reputation - How to build a reputation and create a name for yourself;
• How to practice exemplary client care;
• Why outbound activity causes inbound business;
• Ethical, professional, client centred sales techniques;
• Low cost ways of gaining professional exposure;
• How to reach clients - Using a variety of personal and impersonal tactics;
• From workshops to media to personal selling - practical tips and techniques for success, and much, much more.
This is what one delegate's - a lawyer had to say about the last workshop: "It's always so refreshing to sit and learn under someone who knows what they're talking about! Yesterday's workshop shifted many preconceived ideas I had on the importance and impact of effective marketing. It was different, fresh and very enlightening!! Many, many thanks Deon"..
At this workshop I will also share more than 20 different ways to get your message and name across , and market your expertise and know-how.
Who should attend?
If you are new consultant, a seasoned professional services provider, a business practice and/or business development manager or a junior associate hoping to become a senior partner in the business, or just interested to gain knowledge of practical do it yourself marketing techniques; this workshop is ideal for your learning needs.
Come and meet with like minded professionals and benchmark your marketing efforts. This is what one of the delegates had to say after the last workshop: "What I like best about this workshop - Practical tools and tips that can make a difference in my business. I enjoyed the presentation and appreciated the experience shared and tips."
How to register
Please email az.oc.noci@nibnoed for a registration form (Note: Payment is required prior to event - email me with questions - please note that seating will be limited and that only a maximum of 20 delegates will be accommodated. So register quickly if you would like to secure your seat.)
Sign up your team today - to register: email az.oc.noci@nibnoed.
Cost: R2,950 exc. VAT until Friday 22 May. Thereafter R3,550 exc. VAT. R2451 exc. VAT per delegate for three delegates or more from the same business unit.
Please share this with those that you believe will benefit from the information. Thank you.
Date: 04 June 2015Time: 08:30 - 16:30
Venue: Hotel Apollo, 158 Bram Fischer Drive, Ferndale, Johannesburg
More info: