Module 4 - event design management

What's the big idea?

Discover how to design eventive concepts, themes and experiences. Get cutting edge ideas and inspiration for your events. Push the boundaries and create a customised experience that will knock the socks off your customers every time.

Smart tools for you
Don't recreate the wheel. We've done the ground work for you. Attend. Adapt and apply.

You get the most comprehensive smart tools:
Event project planner - Event design strategy checklist and brainstorming maps. This is the only checklist you will ever need.
Event smart book - handy, practical reference book.
Smart sheet - contains 1,500 listed theme ideas.

The core of it all

Explore the how of wow and how to turn creativity into ingenuity giving the audience a cause for applause.

1. Understand the key principles of modern event design
How to create design concepts that achieve the client's goals, meets their budget, and can be executed in within the allotted time.
2. Learn how to implement a wide range of elements into your design concept
Includes creative centrepieces, furniture, lighting, props, set building, branded accents, entertainment, technology and others.
3. Big picture concepts
Develop a theme, concept and message for your event.
Brilliant brainstorming.
Defining event design and experience.
Functional vs aesthetic design.
4. Creativity and inspiration
Sources of inspiration and innovation.
The hotties and the notties: The latest and greatest trends.
How to create storyboards.
5. Client discovery
How to interview a client to understand their concept and the direction of the design.
Interpreting the brief and delivering on point.
6. Design techniques
Mapping out space correctly.
Floor planning and room layouts.
How to incorporate infrastructure into your design.
How to managing beer budgets but give your client champagne experiences.
Integrating colours, focal points, styling and decorations into your design.
Considering the logistics and operational aspects.
Designing your environment by managing lighting, staging, production, catering, technology and special effects.
7. Rigging, installation and venue logistics
Rigging basics.
Understanding the underbelly of the design.
8. Working with vendors
Sourcing unique, innovative suppliers.
How to insure your vendors meet your standards.
9. Planning and preparation
How to incorporate catering, marketing, production and the environment into your design and theme.
Learn how to evaluate a venue's challenges and assets to be incorporated into a design concept, and how to insure you can execute your vision within the time and space available.
10. 1,500 ideas, themes and inspirations for your events.

Date: 05 June 2015
Venue: City Lodge Fourways, Johannesburg
Cost: From R2,500