Module 1 - Event and Meeting Management Smartclass

Our training approach (based on International best practice) focuses on real world case studies and examples that showcase the bench marked industry standard.

Your benefits

Reduced stress levels, hair pulling and blood pressure.
Gain the skills, tools and processes to plan, implement & manage any event like a pro.
Gain confidence and event competence.
Classes developed and delivered for event professionals by an event professional.
Material is user-friendly and workable. Just attend, adapt and apply.
Applicable learning solutions made simple, fun, relevant and based on real life case studies and examples.
Recognised certificate of completion.
Get super smart fast!

Smart tools for you
Don't recreate the wheel. We've done the ground work for you. Attend. Adapt and apply.

You get the most comprehensive smart tools:
Event project planner - event strategy checklist. This is the only checklist you will ever need.
Event project process planner includes time, people and money management templates, samples and examples.
Event blueprint
Event smart book - handy, practical reference book.

Program outline:
Smart thinking + smart tools and processes + smart strategies = super smart you.

What's the big idea?

We take away the difficulty, complexity and stress of planning your events by teaching you the how, why, what, where and when of events. No more hair pulling, just simple thinking and strategies for any and every event.

The core of it all

We will teach you everything you need to know to become operational immediately including:

1. Event discovery
• Learn the steps to design, plan, implement and execute an event.
• Understand event management strategies and how to apply them.
• Discover how to manage administration in a time saving, simple manner.
• We will show you how use the tools, templates and checklists we have given you.
• Understanding scope management and how to manage the process.
• Identifying, soliciting and managing stakeholders.
• How to conduct a comprehensive client interview - getting a proper brief and identifying requirements.
• How to identify measure and evaluate event objectives.

2. Research and development
• How to develop the event theme and concept including dynamic brainstorming and idea generation
• Designing your event and creating sensational, memorable experiences for your customers.
• Learn how to develop an event and a design strategy
• How to develop the scope and research plan
• Conducting a SWOT analysis

3. Proposal and delivery
• Formulating a dynamite proposal and delivering a powerful pitch.

4. Planning and design:

Administration strategy
• Apply easy to use and time saving administrative processes and event systems for your event department
• How to get organised with your filing, emails, calendar and documentation.
• Procurement planning
• Stakeholder planning
• Information planning
• Time management planning
• Human resource planning
• Quality management planning
• Cost management planning

Event design strategy: How to incorporate and manage catering, content, entertainment, the environment, invitations, and production into your overall design experience
• Content development and design
• Catering design
• Invitation design
• Program design
• Environment design
• Entertainment design
• Production design
• Promotions design

Marketing strategy

Operations strategy

Attendee management
• Attendee management includes everything from selecting seating systems, seating protocol, communication procedures to gifting and registration management.
• RSVP management includes formulating a RSVP schedule, managing RSVP's, etc.
• How to integrate RSVP technology and electronic systems.

Brand management

Catering management
• Food and beverage management includes selecting serving styles, catering considerations, determining consumption, service ratios, how to manage special meal requirements, managing banqueting personnel and operations, and tips and tricks to manage your food and beverage budget.

Communication management

Content management

Design management
• How to work out capacity calculations, set up room configurations, numbering tables and determining screen sizes just to name a few.

Entertainment management
Housing management
Infrastructure management
Logistics management
Site management
Speaker management
Technical production management

5. Implementation
• Event contract management.
• How to develop the set up and break down schedule.
• Developing the loading bay schedule.
• Managing the AV cue sheets.
• Briefing and training your event team to get everyone on board.
• Program management.
• Discover how to communicate the requirements of the event to the vendors, venue and speakers.

6. At the event
• How to execute your event successfully and stress free on the day from set up to break down.
• How to manage all the moving parts including sound checks, rehearsals, VIPS, vendors, the venue and staff.
• Time management tactics and management strategies that will have you pulling off the event like pro whilst remaining cool like a hedgehog.

7. Closure - the finish line
• Evaluating event success post event
• Evaluating feedback
• Administration closure
• Design closure
• Marketing closure
• Operations closure
• Risk closure
• Reporting findings

Date: 03 June 2015 to 04 June 2015
Time: 09:00 - 14:30
Venue: City Lodge Fourways, Johannesburg