5th Telecom CEM, CRM and Loyalty Summit

Increasingly, global telecom operators are focusing on CEM and CRM as their primary sustainable competitive advantage. Achieving true ownership of great customer experience beyond conventional methods. Moving forward, telcos will need to address how they bond with customers, discovering strategies and best practices for winning and retaining customers. In today's competitive market, the future of your business depends on retaining your existing customers. This Summit will bring together leading executives from the telecom industries to tackle and overcome current industry issues. This event will look at the critical topics and trends currently impacting telcos in Africa.

Event summary:
Customer experience, loyalty and retention in Telecom is a critical factor in today's competitive and connected global marketplace as customers have more presence, power and choice than ever before fueling the need to invest more in customer experience management.

This event will bring together experts from Telecom industries to share experiences and discuss critical challenges and innovative ground-breaking strategies and tools that help to achieve seamless and personalized customer experience across the entire customer journey.

Event key topics:
• Understand how technology can help loyalty and retention grow your business
• How to build a coordinated approach to customer loyalty throughout your organization
• How to utilise social media to increase loyalty
• How to identify the strategies required to maximise the lifetime value of customers
• Increase customer engagement to enhance loyalty and drive profits
• How to link your customer experience performance to bottom line expectations
• The next frontier in customer experience management
• Taking customer engagement to the next level

Event speakers panel
• Eddie Moyce, chief customer experience officer, MTN SA

• Megan Ashman, former GM customer management, MTN SA/Consultant Baobab International
• Masego Mathambo, BTCL Botswana, GM customer care

• Bill Hearmon, chairman, 4G African Broadband Forum

Eng. Miguel Soares, chief marketing officer, Unitel, Angola

• Pauline Warui, Safaricom, Kenya, director customer care

• Tinyiko Seane, executive head: small and medium business services portfolio management, Telkom SA

• Maged Danial, head of customer value management, Mobinil

See the full speaker list and detailed agenda on the event website: http://fextons.com/?p=182 / or email us at moc.snotxef@oclet

Date: 17 August 2015 to 18 August 2015
Time: 08:00 - 17:30
Venue: Johannesburg