How to succeed in the low-income market
This unique event will share fresh insights about the entry-level market and provide solutions and tactics on how to engage with these consumers and succeed at the Bottom of Pyramid.
Doing business with low-income consumers presents enormous challenges and many companies underestimate the innovation and insight required to operate successfully in this market. Here is an opportunity for you to get the latest insights, solutions and tactics!
The Marketing to Low-Income Consumers Conference, taking place on 15 - 16 April 2015 will bring you fresh and new information on how to be successful in this market!
Added value: Hear from real Stokvel members and a group of informal traders as they share their stories and answer your questions.
Some conference highlights (15 - 16 April 2015):
• Financial services to low-income consumers - lessons from Ubank
Max Modise, head of marketing, Ubank
• How to turn the mobile phone into a powerful tool to generate sales and engage with the mass market
Candice Goodman, CEO of Mobitainment
• BoP consumers and shoppers insights
Katleho Mahloane, channel strategy development manager: Modern Trade, The Coca-Cola Company
• Stokvel lifestyle segmentation - key insights into what makes members tick
Tseko Shibambu, CEO, One Contact Mass Market Services
• Hear from Stokvels
Interactive discussions session with Stokvel members
• How to be a hero at the Bottom of the Pyramid - Exclusive insights from the ground-breaking collaborative market research study, "Big Mama's African Odyssey"
Wendy Cochrane, managing director, Big Mama's Famous Truth Shop
• The invisible matrix at the heart of the Informal Economy
GG Alcock, CEO, Minanawe Marketing
• Hear from Informal Traders
Interactive discussion session with Wholesalers, Spaza Owners and Hawkers
• Winning by giving - how brands can build stronger connections with low-income consumers by using generosity principles
Kanchana Moodliar, business humaniser and director, Innate Motion Do Africa
And much more!
Pre-conference workshop: (14 April 2015)
How to be a hero and grow your brand at the bottom of the pyramid
One-day workshop facilitated by Big Mama's Famous Truth Shop and Friends
This stimulating and highly interactive workshop is based on the insights and tools from the ground-breaking collaborative market research study, "Big Mama's African Odyssey" (Episode 1: South Africa) and will focus on the themes most relevant to BoP.
The workshop will revitalise the way you see opportunity for your brand in the lower tier of the South African marketplace. Experience an extract of the insights and tools from the first report, gain a deeper understanding of the key themes emerging from the Base of the Pyramid and participate in rich discussions and teamwork to identify opportunities for real brands and social projects.
VIEW THE FULL WORKSHOP OUTLINE
Cost
R8,250 (incl. VAT) for the two-day conference/R4,250 (incl. VAT) for the workshop/R11,000 (incl. VAT) for all three days
Group specials and discount for NGO's and small businesses available - contact us for more information
Venue: Radisson Blu Sandton Hotel, Johannesburg
