With the promulgation of the new Consumer Protection Act (CPA), the effective design of client-centred business communication is on the agenda again!
The CPA states rather clearly that documentation should be in plain language and, more specifically, that "a notice, document or visual representation is in plain language if it is reasonable to conclude that an ordinary consumer of the class of persons for whom the notice, document or visual representation is intended, with average literacy skills and minimal experience of the relevant goods or services, could be expected to understand the content, significance and import of the notice, document or visual representation without undue effort" (Article 22 of the CPA).
Day 1: Plain language drafting
On the first day you will be introduced to the CPA and the role it plays in plain language drafting. The focus will be on the application of the CPA, what remedies a consumer has under the new law, as well as its legal implications for marketing. Participants will have an opportunity to ask questions regarding contracting under the CPA and the implications of non-compliance.
Day 2: Writing in plain language
The second day focuses on the practicalities of writing in plain language to ensure user-friendly and client-centred documents for your consumers. Section 22 of the CPA makes it clear which elements need to be taken into account when writing in plain language, and this day of the workshop enables the participants to take a practical approach to the various elements, to apply the elements and to practice rewriting a document in plain language, as specified by the CPA.
Participants are welcome to bring their own material that needs to be rewritten into plain language, as they will have the opportunity to work with these examples.
Date: 22 April 2015
to 23 April 2015
Time: 08:30 - 16:00
Venue: Stellenbosch University Language Centre, Cape Town
Cost: R4,200
More info: 24 Crozier Street
Stellenbosch
Date: 02 September 2015
to 03 September 2015
Time: 09:00 - 16:00
Venue: Stellenbosch University Language Centre, Cape Town
Cost: R4,200
More info: 24 Crozier Street
Stellenbosch