Customer Experience and Customer Loyalty Strategy
Join global industry analysts, Forrester Research, and data analytics specialists, Principa Decisions for an executive breakfast on customer experience and winning customer loyalty strategies.
Topics covered
• The Forrester Customer Experience Index
• The three key Components of a positive customer experience
• How to build a data-driven customer loyalty strategy
• South Africa's winners and losers in customer loyalty programmes
• How South African brands can take advantage of international loyalty strategy trends
Speakers
Qaalfa Diheebi
VP, head of customer experience consulting (EMEA), Forrester Research
Lauren Barbour
Lead consultant, Customer Loyalty Strategy, Principa
Time: 07:30 - 10:30
Venue: The Venue, Melrose Arch, Johannesburg
Cost: R495 ex VAT
More info:
Hot breakfast and fresh coffee included.
Date: 20 February 2015
Time: 07:30 - 10:30
Venue: The Double Tree by Hilton Hotel, Upper Eastside, Woodstock, Cape Town
Cost: R495 ex VAT
More info:
Hot breakfast and fresh coffee included.