Marketing In The Digital Era Conference

As the digital landscape continues to evolve, it is crucial for brands to evaluate their digital and social media marketing strategy in order to fully embrace today's empowered consumers and take advantage of the opportunities available. However, most companies are still not ready for the digital era as they don't have a clearly defined strategy in place and due to the shortage of digital skills necessary to thrive online.
Where is your company on its digital marketing journey?

Knowledge Resources is proud to present this exciting event, Marketing in the Digital Era, taking place on
10 - 12 March 2015 in Johannesburg. Speakers have been carefully selected to share fresh insights and guidance around the challenges and opportunities of marketing in the digital era.

Join us and participate in these interactive sessions to gain a crucial understanding and take away real solutions for your company to thrive in the digital landscape.

Some conference highlights:
• Unlock the power of data-driven digital marketing
Suzanne Myburgh, head: digital marketing and media, FNB South Africa

• How to build a powerful content strategy - the key fundamentals to success
Samantha Swanepoel, general manager: marketing, Barloworld Equipment

• Prepare for the future - the major cultural & technology trends shaping the customers of tomorrow
Andy Hadfield, owner, AndyHadfield.com (Digital Native, Speaker, Entrepreneur)

• Always-on learning - The secret ingredient to Digital Marketing success
Louis Janse van Rensburg, director, World Wide Creative

• Leveraging longitudinal communities through mobile for faster and richer 'research' conversations with customers
Alana Dell, consumer insights and research manager, Yum Restaurants International (KFC South Africa) and Ryan Versfeld, Research Director, MDI Africa

• Building winning brands in a mobile world
Lynne Gordon, managing director, Added Value South Africa

• Reputation management - crucial insights on protecting your brand online
Janine Hills, founder and CEO, Vuma Reputation Management

• Digital marketing in Africa - strategies for Africa's two-speed digital economy
Nicholas Bednall, owner, Strider Brands (Digital Marketing expert)

• Building brand love through great social customer care
Jordan Wallace, CEO, Gorilla Creative Media

View the full programme

Pre-Conference workshop: 10 March 2015

Digital marketing strategy - Creating and managing an integrated digital marketing plan for measurable ROI and results
(Facilitated by: Ryan Sauer, director, S.O.C: Online marketing professional, lecturer at Wits Business School)

This one-day workshop is taught at an intermediary level and will provide you with the latest knowledge on digital and how to navigate this complex and multi-faceted marketing channel. You will be armed with the correct digital marketing tools and strategy to implement a holistic digital integrated campaign, effectively report on your successes and improve on your results.

PS: Only a limited number of seats available - Book now!
View the workshop outline

Cost: R8,250 (incl. VAT) for the two-day conference/R4,125 (incl. VAT) for the workshop/R11,000 (incl. VAT) for all three days
Group specials and discount for NGO's and small businesses available - contact us for more information

For more information, contact Maureen du Toit: az.oc.serwonk@neeruam or 083 226 6657

Date: 11 March 2015 to 12 March 2015
Venue: Hyatt Regency Hotel, Johannesburg