Employer branding masterclass 2015

Who should attend
Human Resources, marketing and communications, executives/decision-makers

Day one: Fundamentals to consider and developing an employer branding strategy
Thursday, 19 March 2015 from 8.30am to 4pm - The Auditorium of the Two Oceans Aquarium, Waterfront
Course Outline:

What is employer banding?
Impact of employer branding on the company reputation as well as recruitment and talent management strategies.
Employer branding global versus local statistics and findings.
Who are the stakeholders/role players?
How is your employer branding impacting on your present talent acquisition strategy?
Developing an Employer Brand Project Plan.
The necessity of internal employer branding and communicating the strategy.

Day two: Implementing the Employer Branding Strategy
Thursday, 26 March 2015 from 8.30am to 4pm - The Auditorium of the Two Oceans Aquarium, Waterfront
Course outline:

Overview/statistics of tools being utilised both nationally and globally.
Detailed analysis of successful tools and how to capitalise on these to ensure success.
Case studies of employer branding tools that have worked.
Translation of your employer brand value proposition through tools.
Effective roll-out and pitfalls to avoid.
Elements to consider in measuring the success of your employer branding strategy and importance thereof.
Keeping your finger on the pulse of preserving, building and the ongoing development of your brand.

Workshop structure:

Provision of topical facts, figures, trends, research and case studies.
An interactive and participative workshop approach where delegates will be encouraged to interact and share ideas, challenges and achievements.
Provision of various employer branding tools which attendees can implement in the workplace with a view to building strong brands and value propositions.

Costs:
One day workshop - R2,850 per person
Two day workshop - R4,500 per person

Provision of corporate rates will be applied for companies that are wishing to enroll more than five delegates for workshop/s.
Refreshments and lunch will be provided.

Please note: Delegates can register for either workshops or both.
Click HERE to download our registration form or alternatively email az.oc.asgnidnarbreyolpme@noitartsiger to obtain a registration form. Upon completion of your registration form, an invoice will be submitted to you for payment.

RSVP: Kindly forward your completed registration form and proof of payment to secure your booking by Friday, 6 February 2015.
Masterclass 2015 is limited to 70 delegates. Don't miss out - book now!

Date: 19 March 2015
Venue: Cape Town

Date: 26 March 2015
Venue: Cape Town


 
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