Social media and social networking for PR
The outcome of the two-day workshop is to equip the community manager's team with the knowledge to understand the unique challenges of the social web.
Several case studies will be discussed to explore examples of best practice and pitfalls in social media marketing. The short course workshop is ideal for public relations practitioners who want to venture into social media community engagement and those who have recently been appointed as a social media assistant.
Upon completion of this course learners will be able to understand the principles of Web 2.0 and social media, identify the criteria for choosing appropriate social media platforms, compile a social media content calendar for a social media campaign and use social media tracking tools to evaluate social media effectiveness. Best practice guidelines will also be explored.
Describe the role and responsibilities of the public relations practitioner as a social media professional.
Programme outcomes:
1. Describe the role and responsibilities of the public relations practitioner as a social media professional
2. Understand the principles of Web 2.0 and social media
3. Apply the principles of social media to engage in two-way conversations
4. Compile a social media content calendar for a social media campaign
5. Describe how to pitch content to bloggers and other social media influencers
6. Outline the requirements for a corporate blog
7. Understand the components of a social media newsroom
8. Identify digital tools to enhance content marketing
9. Use social media platforms
10. Identify the criteria for choosing appropriate social media platforms
11. Use social media tracking tools to evaluate social media effectiveness
12. Understand the importance of social media policies
The programme is concluded with a practical workplace based assignment.
Please note:
• The short course is endorsed by PRISA (Public Relations Institute of Southern Africa).
• Provox is the preferred endorsed service provider for PRISA.
• PRISA cpd points are allocated to PRISA members.
• Provox is provisionally accredited by the Services SETA.
The fee includes manuals, assessments and catering.
Venue: Provox Premises, Randburg
Cost: R3,850
More info:
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 31 March 2015 to 01 April 2015
Venue: To be advised, Pretoria
Cost: R3,850
More info:
To be advised - Pretoria
Date: 25 June 2015 to 26 June 2015
Venue: Provox premises, Randburg
Cost: R3,850
More info:
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg