Basic principles of public relations
The Professional Skills Development Programme is aligned against unit standards.
Provox Professional Development programme is presented over two periods of five days each. It is aimed at the public relations assistant on a junior level and the secretary with a public relations component in her job. Once the learner has completed this programme he/she should be able to assist in the implementation of basic public relations, communication and media activities under supervision. A portfolio of evidence is submitted for assessment of competency.
Programme content:
* The nature of public relations - definition, techniques and functions, characteristics, ethics, development and execution of public relations.
* Communication - the components of the communication process, the seven Cs of communication, barriers to effective communication, telephone etiquette and improvement of listening abilities. Negotiation, debating and lobbying.
* Media liaison.
* Public speaking.
* Special functions, i.e. opening ceremonies, open-house days, functions, visits, tours, exhibitions and seminars.
* Sponsorships, marketing and promotions.
Entry requirements: Grade 12 (matric).
Programme format and assessments:
During the break between the first and second week, learners are required to complete workplace based assignments. The programme is concluded with a written open book examination.
The programme fee includes manuals,assessment fees, catering and one year's Prisa Student's Chapter membership.
The skills programme in Basic Pricnciples of Public Relations is provisionally accredited with the Services Seta.
Date: 23 March 2015 to 05 June 2015Time: 08:30 - 16:30
Venue: Provox Premises, Randburg
Cost: R14,411
More info:
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 11 July 2015 to 28 November 2015
Time: 08:30 - 16:30
Venue: Provox Premises - Saterdays only, Randburg
Cost: R14,411
More info:
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 05 October 2015 to 04 December 2015
Time: 08:30 - 16:30
Venue: Provox Premises, Randburg
Cost: R14,411
More info:
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg