Public relations practice

This Professional Development Programme provides an in-depth coverage of the nature and scope of public relations practice, communication management practice and public relations programmes.

Provox Professional Development Programme is presented over two periods of five days each. During the six weeks break between the first and second week learners are required to prepare assessments.
This programme has been designed for individuals already working in public relations departments, consultancies or related fields.

Programme content:
* The profession: Challenges and functions of the public relations practitioner. Ethics.
* Communication theories: How do we succeed in persuading our target publics to change their attitudes, opinions and behaviour? How do stereotyping, gatekeepers and opinion leaders affect awareness campaigns?
* Specialisation areas: Marketing communication. Investor relations. Environmental relations. Corporate identity. Corporate advertising. Employee communication. Community relations.
* Social investment: Special events. Sponsorships. Media relations. Crisis communication.
* Research: Measure the effectiveness of public relations tactics.
* Internet technology trends and its impact on PR.
* PR campaign planning and management.

Entry requirements:
Practitioners who have four to seven years' experience in public relations and communication as well as relevant qualifications.

Programme format and assessments:
During the break between the first and second week learners are required to prepare work based assessments. The progamme is conducted with a written examination based on a case study.

The programme fee includes manuals, assessment fees, catering and registration with PRISA for one year.

Date: 23 February 2015 to 08 May 2015
Time: 08:30 - 16:30
Venue: Provox Premises, Randburg
Cost: R17,856

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ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg

Date: 11 May 2015 to 17 July 2015
Time: 08:30 - 16:30
Venue: Provox Premises, Randburg
Cost: R17,856

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ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg

Date: 27 July 2015 to 02 October 2015
Time: 08:30 - 16:30
Venue: Provox Premises, Randburg
Cost: R17,856

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ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg

Date: 14 September 2015 to 20 November 2015
Time: 08:30 - 16:30
Venue: Provox Premises, Randburg
Cost: R17,856

More info:

ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg