Search marketing workshop
This three-day course is an absolute must for any business owner. Our search marketing specialist will demystify Google advertising as we unpack all of the best practice guidelines, tips and trends to attract more customers and increase conversions online.
Three day Search Marketing Course
What will be covered
Day 1: Google AdWords (PPC)
What is Search Advertising
How to use Google AdWords
Keyword research
Best practice guidelines for setting up your AdWords structure
How to set up conversion tracking
Best practice guidelines for setting up Ad Extensions
How to maintain top position on Google's paid search
Best practice guidelines for writing ad copy
Top tips on how to manage your AdWords campaigns
Day 2: Landing Page Optimistion
How search engines work and what Google really wants
Learn the most critical on-page factors that impact your site's organic and paid search rankings
How to optimise your landing pages for increased user engagement and conversions
Day 3: Analytics: Measuring ROI and conversion optimisation
A practical walk-through Google Analytics and how to find, extract and interpret key metrics
Learn how to implement Google Analytics tracking to measure and interpret your key performance metrics
How to link AdWords to Google Analytics
Understand conversions and learn how to set up proper conversion goals, funnels and flows to identify top conversion attributions, and culprits leading to shopping funnel abandonment.
Who should attend
Business owners, website owners and marketing managers
Time: 09:00 - 04:30
Venue: Blue Magnet Training Academy - Broadacres, Johannesburg
Cost: R4,950 per person excl. Vat
More info:
Book and Pay by 28 November, 2014 and pay the 2014 rate of R4,500 per delegate excl. Vat
Group Discounts:
3 or more delegates @ R3,250 ex vat per delegate.
Book & Pay before 30 days prior to the course date to qualify for this rate.