Cannes 2004 overall awards rankings
South Africa won only seven awards this year in contrast to last year's fourteen. The Virgin Atlantic campaign created by Net#work BBDO garnering two Golds in the press and outdoor categories for each of the three ads in the campaign. The Hospice Bookstore ads won a Gold and Bronze for Lowe Bull in the press category and the Dulux ad won a Gold in the outdoor category. Cinevation won a Media Lion for FedEx. Ogilvy & Mather RSTM picked up a bronze for the Harley-Davidson Tattoo ad in Press.
Here follows a table listing all shortlisted and winning South African agencies:
| Company | Short listed | Gold | Silver | Bronze | Media Lion |
| Lowe Bull | 13 | 2 | 1 | ||
| Net#work BBDO | 13 | 2 | |||
| Cinevation | 2 | 1 | |||
| Ogilvy & Mather RSTM | 7 | 1 | |||
| TBWA\Hunt\Lascaris | 10 | ||||
| Saatchi & Saatchi | 3 | ||||
| J Walter Thompson | 2 | ||||
| The Jupiter Drawing Room | 2 | ||||
| FCB Johannesburg | 1 | ||||
| HerdBuoys McCann Erickson | 1 | ||||
| Joe Public | 1 | ||||
| Tequila\Johannesburg | 1 | ||||
| Tidal Wave Productions | 1 |
According to Mike Schalit, Net#work's creative chief, "it was so exciting to see our little country dominate against the heavy hitters on the night when two SA agencies went up for four golds. Only the UK did better taking a Grand Prix. And then film was all over the place. A weak panel selecting what is arguably the most topsy turvy film winners in Cannes history. No small wonder we didn't feature. There was so much booing and whistling on the night. Hey ya, take your head and shake it. 'Cos off the bars of the Croissette anything can happen. As many good TV ads won as lost. At the whim of 24 very tired men and women judges, who had to wade through 6 089 ads over five days, and your TV ad is defined. Your future secured or dashed. Come on. Tata ma chance. Tata ma Cannes Film Lion."
A victorious Mike Schalit, John Ireland and John Davenport being presented a gold award by Cannes jury Chairman, Piyush Pandey.
The Cannes win has pushed Net#work BBDO even further ahead in the Creative Circle points table, who now have 7160 points leaving Hunts in its wake with only 5655 and Olgilvy with 5515 points.
MEDIA LION
South Africa had 8 short-listed Media Lions.
Cinevation won the only Gold Media Lion for its innovative communication for courier service company, FedEx. The creative team was Cinevation's directors, Karen Bailey and Marisa Torrani.
View ad.
View all winning entries.
LIONS DIRECT
South Africa had 2 shortlisted, but no winners.
View all winning entries.
PRESS
South Africa had 12 shortlisted.
| Press winners | ||||
| Gold | Lowe Bull | Hospice Bookstore "1956" | View ad | |
| Gold | Net#work BBDO | Virgin Atlantic In-Flight Entertainment "Photocopier Salesman", "My Wife Doesn't Understand Me", "Stories About My Grandchildren" | View ad View ad View ad | |
| Bronze | Ogilvy & Mather RSTM | Harley-Davidson Rentals "Tattoo" | View ad | |
| Bronze | Lowe Bull | Hospice Bookstore "School Book" | View ad | |
OUTDOOR
South Africa had 14 shortlisted.
| Outdoor winners | ||||
| Gold | Lowe Bull | Dulux Paint "Jacaranda" | View ad | |
| Gold | Net#work BBDO | Virgin Atlantic In-Flight Entertainment "Photocopier Salesman", "My Wife Doesn't Understand Me", "Stories About My Grandchildren" | View ad View ad View ad | |
CYBER LIONS
South Africa had 4 shortlisted, but no winners.
View all winning entries.
FILM
South Africa had 11 shortlisted, but no winners.
View all winning entries.
YOUNG CREATIVES
Only one team per country is allowed, and participants must be 28 years or younger. An art director and a copywriter have just 24 hours to create a print ad, and using an extra team member with web-design skills, a further 24 hours to produce a banner ad.
The brief is disclosed to all competitors the night before the competition starts. All work created during the competition is judged by the outdoor, press and cyber juries and exhibited at the Festival.
Print Gold - Italy, Aureliano Fontana
Print Silver - USA Hispanic, Florencia Leibaschoff
Print Bronze - Turkey, Tolga Buyukdoganay
Cyber - Portugal, Claudio Lima
SPECIAL AWARDS
Agency of the year
This prize is given to the agency in one country that obtains the highest score for entries in the Press, Outdoor and Film sections.
1. TBWA\Paris
2. 2. DDB London
3. 3. 180 Amsterdam
Journalist's award
Journalists attending the Festival are invited to select the one film from the shortlist that in his or her opinion is the best of the Festival.
This was awarded to WIEDEN+KENNEDY (Netherlands) for their Nike "Musical Chairs".
Award for Excellence in Music
Awarded to a piece of music in a Lion-winning commercial from the Festival.
This was awarded to TBWA\London for Sony Playstation2 "Mountain".
Palme d'Or
This prize is given to the best production company. To compete for this prize, a production company must have at least ten films in the competition, irrespective of whether these have been entered by the production company, advertising agency or another third party.
1. Hungry Man USA
2. Untitled CANADA
2. Biscuit Filmworks USA
4. Gorgeous Enterprises UK
5. Partizan USA
6. Partizan UK
7. Matching Studio Thailand
7. @radical.media USA
7. harvest USA
10. Park Pictures USA
Titanium
A winner chosen by the four jury Presidents and given to the most provocative and inspiring piece of the Festival.
There was no Titanium award given this year.