Tourism Month part of Western Cape's 2010 marketing campaign
The Western Cape's tourism destination marketing organisation, Cape Town Routes Unlimited, will use Tourism Month in September 2009 as a platform to further roll out its 2010-focused destination marketing campaign, called "Beyond the 90 Minutes".
The destination's diversity will be mirrored and packaged into the campaign's six themed travel itineraries:
- Score an Adrenaline Hat Trick!
- Cheer a Killer Pass On and Off the Field
- When your Craving Demands more than a Burger
- Take in a bit of Cape Culture as your Team goes for Glory
- When the Sound of the Vuvuzela Starts Getting to You, and
- Living it up when the Final Whistle Blows
During September the new-look-and-feel campaign website will go live at www.tourismcapetown.co.za ('kick' on “Beyond the 90 Minutes"); the third webisode series of fan ambassador road trips will be filmed for YouTube; and marketing collateral such as high quality foldout maps in FIFA's official languages will be developed.