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Social media strategy - just do it!Here's the thing: social media is here to stay. The challenge in little ol' South Africa is that many of us are confused about what it means for our businesses and how it affects consumer behaviour or rather opinion. ![]() Assessing what and how to go about a social media strategy should be a burning question for all business owners right now, given the economic conditions and the fact that communities are self-evolving around brands and businesses, whether you are aware of it or not. So ultimately a good way to go is to chart a course and open up your business to participation by the people who count - your customers. A few questionsBut how do you go about measuring what sort of community to build and what options exist that make sense for your business type and size? Here are a few questions to start with and broad possibilities available.
To be dead honest about it, there are not many situations that a social media strategy can not address. Whether budgets are large or small there are creative and effective solutions to consider. Scalable and dynamicSocial media strategies can also address multi-level challenges simultaneously, making it as scalable and dynamic as a social community itself. The bottom-line is that social media can offer solutions that consolidate both abstract and substantive strategic goals for companies, brands or products. It's happening as we speak... About the authorGloria Ruhrmund owns and operates G3 Mobile (www.g3mobile.co.za), a consulting and mobile media agency. She spent 15 years in the music industry at Universal Music Group in marketing, new business development of new media and mobile strategies, and was GM of Glocell Wireless Service Provider (2005-2008), a South African WASP where she, among other things, conceptualised and co-created WAP-based mobile-only social networking service http://wap.ubyou.co.za. Contact her on tel +27 (0)11 880 9149 or email gloria@g3mobile.co.za, follow her on Twitter at @G3Mobile and read her blog at www.g3mobile.blogspot.com. |