The social media boot camp
Develop practical skills, get great hints and tips, and gain essential insights into how best to use the vital social media tools.
Get hands-on with the hottest social media platforms, and learn the best ways to grow your business with socially networked marketing!
Bring your laptop or tablet, and get active. During this intensive day you will:
• Understand the hype vs the hard reality of Facebook marketing
• Learn how to stop wasting your time and start getting results
• Build a branded page on Facebook and add custom Apps
• Create a Facebook advertising campaign
• Create a branded YouTube channel and playlists
• Add clickable annotations into sections of a video
• Stream your YouTube playlists to a video app on your Facebook page
• Discover tools that let you easily create free image-rich content
• Learn what kind of photos get shared most on Pinterest or Instagram
• Create and publish a blog
• Learn the essentials of social content strategy
• Find and curate content from all over the web
• Learn how to optimise your use of LinkedIn
• Create a Twitter advertising campaign
• Learn how to make best use of your Twitter time
• Identify influencers among bloggers and tweeters
• Benchmark your online reputation
• Discover the best ways to run social competitions
• Implement a social media management dashboard
• Learn how to structure a social media strategy
And a whole lot more!
You'll also learn how to use social for SEO, and how to integrate it all via a social media lens.
You will leave with the knowledge, skills and inspiration to exploit confidently the power of today's social toolset.
The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.
Why should I attend?
If you are familiar with social media for personal use, or have been using Facebook, LinkedIn and Twitter for your business, but without great confidence or inspiration, you should participate in the workshop. This boot camp is an essential jump-start for anyone wanting to ramp up their exploitation of social media. No programming ability is required, and WiFi is provided.
You will leave this boot camp with a confident grasp of what the social media tools can do and how to use them for maximum impact.
Britefire is a digital strategy and marketing firm. We help companies excel worldwide in e-business, online marketing and digital project management.
South African organisations that have benefited from our experience include:
The Foschini Group, FNB, Accenture, SA Tourism, Media 24, McCann Worldgroup, Clicks, Tsogo Sun, Makro, Standard Bank, Exclusive Books, Shoprite-Checkers, Jupiter Drawing Room, Penguin Random House, Nedbank, Investec, City Sightseeing Cape Town, Deloitte, Three Cities Group, PwC, GCIS, Eskom, FinWeek, Smile 90.4 FM, Trudon, Orion Group, Liquorice, Acqua Online, Red Carnation Group, Volcano, USB-ED, UNISA, DUT, CPUT, UJ, NWU, Jembisa, Ocean View House and countless more corporates, SMEs and start-ups.
Globally, we've worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe, American Honda.
Time: 09:00 - 17:00
Venue: Winchester Mansions Hotel, Seapoint, Cape Town
Cost: R2,300