All businessmen want to have products which people always buy so to be sustainable, profiting and growing. This is an in-depth and intense half day workshop where he will dissect such business model components.
Tiisetso Maloma's 2014 leg of my 'Business Model Workshops' is hits Polokwane on the 2nd of August 2014. He is a business and entrepreneurship researcher, devised the 'EBC business model canvas' and authored 2 books: Forget The Business Plan Use This Short Model, and Township Biz Fastrack.
All businessmen want to have products which people always buy so to be sustainable, profiting and growing. This is an in-depth and intense half day workshop where he will dissect such business model components.
Who should attend?
The workshop is especially suitable for: entrepreneurs, businessmen, marketers, shop owners or managers. It is relevant to people from all business industries: IT, tourism/hospitality/beauty, aspiring entrepreneurs and many others.
Learning outcomes
Components of creating/developing/stocking products and services which are buyable, competitive, appealing and of great value to customers.
Components of effective marketing
marketing activities to prioritise on, for your kind of business
Attracting possible customers, acquiring them and maintaining them
Cash flow management and revenue strategies
Building internal public relations strategy
*Growth hack marketing: (A look into how billion dollar tech companies such as Facebook, Airbnb, Groupon and others grew without huge marketing spent and press)
Distributing and delivering products to customers in manner which is efficient and convenient to them
Diagnosing business model weakness
Testing if a product is buyable before releasing it and before investing a lot of capital and creating buzz for it
The EBC business model canvas he device has detailed crucial sensitivities which businesses need to put focus on in order to ensure success. The canvas is a sneak preview into the workshop.
Bookings
Tickets are R320 before 3 July 2014 and R370 after. Pre tickets only, limited space. Bulk discounts available. Time: 08:30 to 13h00. Venue: TBA. Bookings: 012 767 8084/0727446142 and moc.amolamostesiit@ofni.
More on Tiisetso
Tiisetso Maloma is the co-founder of www.bulabuka.co.za (ebook conversion and publishing on e-stores such as Amazon and iBookstore) and Practice DVD (DVD player remote playable math game for primary school kids). And he advises few start-ups on business modelling.
He has worked in various industries as either entrepreneur or freelancer: clothing, television, music, animation and IT. Past ventures include gabble heights Clothing, Rural Joss Clothing and Bhovas & Sam.
His articles on entrepreneurship and development economic are published on various mediums: www.Under30CEO.com (USA), www.thenewage.co.za, www.entrepreneur.co.za, www.NSBC.org.za, www.HowWeMadeItInAfrica.com, and many others.
Social media
www.tiisetsomaloma.com| Facebook: Tiisetso Maloma Blog | Twitter @TiisetsoMaloma
Date: 02 August 2014
Venue: TBA, Polokwane (Pietersburg)
Cost: R320
More info: TBA