Freelance writing and self-publishing
Publishing is not what it once was. Self-publishing is now a viable and often the better alternative to working through publishers, if it is done right. If done wrong, your cherished tome or great long-form piece will rot in catalogs together with books that publishers had good reason not to touch.
This course will cover how to:
• The changes in publishing and freelancing thanks to technology and the changes in media;
• Strategies to brand yourself: online and offline;
• Setting yourself up for business;
• Getting to know your potential markets;
• Moonlight and multitask effectively;
• Data and digital media skills;
• Abandoning the agent;
• Profound writing and avoiding shallowness;
• Testing and choosing ideas that will work;
• How to edit without a publisher;
• Ways to market your own work;
• Crowd funding and other monetisation options;
• Platforms to sell your book or long-form piece;
• Navigate legal and ethical considerations; and,
• When a publisher is your best bet.
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Who should attend:
This one-day course is suitable for authors and aspirant authors who want to protect their work and make sure that they get out what they put in.
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About the facilitator:
Writer of "It isn't about the words" - Effective writing and publishing in the internet age, Graeme is a newspaper and multimedia journalist and author of 40 years experience. He has worked and trained journalists in dailies, weeklies, online magazines and radio broadcasting, and was also professor and head of a university department of communication in the mid-1990s. He has written and published nine books, with two in the pipeline, of which six have been self-published, together with numerous book chapters and a magazine.
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Had something else in mind?
The IAJ are the media training specialists. If you can't find what you're looking for on our website, please contact our Writing Unit Manager, Sandra Roberts on 011 482 4990 or az.gro.jai@etirw to discuss your requirements.
Time: 09:00 - 16:00
Venue: Institute for the Advancement of Journalism, Johannesburg
More info:
Institute for the Advancement of Journalism
1 Richmond Forum, Cedar Avenue, Richmond