Blue Ocean Strategy
Using cutting edge concepts to drive value innovation and demand creation your organisation can chart a course to a "Blue Ocean" where the competition does not yet exist.
This Blue Ocean is also where your organisation's distinctive process capabilities can deliver value that would-be competitors cannot easily copy. Blue Ocean Strategy is a radical, yet proven, approach to delivering value into the market that can yield very high growth and profitability. When implemented correctly it can lead to dramatic innovation within established industries and allow you to leverage an enormous competitive advantage - by making the competition irrelevant.
Date: 17 October 2013Venue: Cape Town