Strategy for client service and creative

Essential strategic planning skills for client service and creative. 18 July, Johannesburg.

This one-day course is a strategic eye-opener. Delegates discover a perspective on strategy that allows them to provide added value - from briefing to execution.
This course is designed for client service and creative, but is also suitable for PR practitioners, media planners, junior planners and aspiring planners. The content does not conflict with existing agency planning methodologies, but adds a deeper perspective to the art and science of planning. The end result is better work for a smoother and richer client relationship.

Course Outline - New and revised for 2013:
- Strategy deconstructed and demystified
- The crucial importance of problem definition
- Discovering the brief as opposed to taking it
- Distinguishing between client needs and wants (and how to deal with them)
- The relationship between objectives, strategies and tactics
- Engaging clients on macro topics affecting the company as a whole, and the brand in particular
- The inverted pyramid and other written communication essentials
- Deconstructing briefs - writing them and adding value to them
- Relevant strategic brand principles and tools such as: brand equity, positioning, segmentation and perceptual models (and how not to be abused by them)
- New Module: Digital strategy
- Insights: discovery thereof, and the dilemma of an insights-based brief
- The research that client service can facilitate: the beauty of the dipstick
- Pitching new business: the strategies that work; the myths that don't

ONLY R1 999 pp. 5% discount on 6 delegates or more.

What delegates say:
Loved it - would highly recommend
Awesome stuff - gave me great insights
Very clear on how to approach strategy
Excellent content
I can apply what I learnt
More interesting and exciting than I thought
Informative and entertaining
Beyond expectations
Loved all the examples

Book Now - Space Limited - only R1 999 pp. 5% discount on 6 delegates or more.

To book: Email moc.gninnalptarts@ofni with delegate names - invoice will then be issued.

Details of your course facilitator here: https://www.bizcommunity.com/ProfileAbout/SidPeimer

Please note: no course material will be issued prior to the event.
No-shows will not be refunded.
Booking only confirmed once payment received.
No pop-ins for specific content - it's 9 to 4
Cellphones off (three tea breaks and lunch for the-world-is-coming-to-an-end calls).
Course is limited to 100 delegates! Book today - don't miss out on discovering empowered strategy.

Book Now - It's Easy
Email moc.gninnalptarts@ofni - just include the delegate names.

Course also offered in-house

Further enquiries, contact Sid Peimer on +27 82 659 9167 or moc.gninnalptarts@dis

Date: 18 July 2013
Time: 09:00 - 16:00
Venue: FNB Conference Centre, 114 Grayston Drive, Sandown, Sandton, Johannesburg

More info:

Directions available on FNB website here: http://www.fnbconference.fnbweb.co.za/Contact.aspx