Today's business world is globally connected by social media networks and driven by consumers. If organizations are to compete successfully in today's rapidly changing marketplace, they must transcend the current status quo and find creative ways to systematically deliver a differentiated brand to a demanding, highly informed, hyper-connected and short attention span audience.
In this event, attendees and presenters will discuss the following:
*Increasing brand strength and Influence to succeed in the era of Intense competition
*Effective communication strategies for a global brand
*Embracing movement marketing as a means of maintaining vitality and relevance
*Developing a unified brand message across all communication channels
*Embracing creativity and technology to revive your brand
*Choosing the right Social Media platform for your corporate goals
*"Techniques" to stop look and listen to what's is being said about your brand on social media networks
*Creating exciting, useful and valuable content
*How to get the Board on board with Social Media
*How to use social media to preserve brand reputation with a fast, transparent and empathetic response
*Incorporating the blog in your brand strategy
Date: 17 July 2013
to 18 July 2013
Time: 08:30 - 16:30
Venue: Palazzo Hotel, Monte Casino, Johannesburg
Cost: R8,999