Supreme takes over Ouma's kitchen
Supreme Flour, produced by Foodcorp's Ruto Mills division, has been launched as a replacement for the Ouma flour brand.
Its packaging sports bold colours to identify the range of five different flours including: cake flour, white bread flour, brown bread flour, wholewheat flour and self-raising flour.
Supreme was initially launched with an on-pack consumer competition, radio campaign and in-store support as well as branding on 60 taxis travelling around Gauteng, Limpopo, Mpumalanga and North West province.
The complete Supreme Flour range is available at all major retailers.