Speakers Bootcamp
If you're a upcoming or seasoned speaker and want to ramp up your speaking business, consider Speaker Bootcamp by Frank Furness.
Bootcamp agenda - Day 1
Platform and Speaking Skills
You don't get a second chance to make a first impression. Never has this been so true as with a Professional speaker. You need to make a great first impression all the time; when meeting bureaus for the first time, when selling yourself to prospective clients, when meeting potential clients and on the platform. Mark Victor Hansen said that professional speaking is 95% marketing, but if your platform skills are lacking all the marketing in the world will not help you. Today's successful speaker is part entertainer, educator, marketer and salesperson. If any of these areas are lacking, business will suffer.
Day one agenda:
Your speech structure
Relaxation techniques
The impact of a powerful opening
The 7E's of a successful talk
energy
excitement
entertainment
emotion
enthusiasm
education
ending
Signatures
The use and misuse of PowerPoint
Multimedia
Music
Video
The power of stories
Creating impact
Humour
Discovering the magic of the moment
The correct use of a microphone
Working with event teams
Bootcamp agenda - Day 2
Marketing and Business Skills
I know many speakers who are great on the platform, inspire their audiences and leave a lasting impression, yet they are always complaining of the lack of regular speaking assignments. Other speakers are new to the circuit and want to know how to market themselves. This day is for you, the ideas have worked for me and generated excellent income and lifestyle. When I started out as a professional speaker, there was no-one to go to for direction, so many ideas were discovered by trial and error (very costly and plenty of mistakes).
Over the years many 'greats' have shared their secrets with me and you will benefit from these on day two. Entering the International market was a whole new ball game with different marketing methods, but having discovered these, my diary is now filled with International speaking assignments. Product design and sales was another area where I had no knowledge. An investment in two hours of Dottie Walters time resulted In my first audio course generating income of £35,000 in one sale over a handshake. Negotiation skills in selling my talks to decision makers was another area where I had to improve my skills as well as developing a professional press kit and promotional material.
If you pick up just one idea that can generate you more income, then the investment has been worthwhile.
Day two agenda
The business plan
Setting up and running an efficient office
Planning and tracking your business
Planning and tracking your business
Creating a niche market
Marketing and networking
Sponsorship
Publicity and promotion
Your unique press kit
Contracts
Building a profile
Essential equipment
Developing alliances
Selling and negotiating
Generating repeat and refferral business
The importance of an excellent web site
Working with production houses
Developing and marketing products
Tips Booklet
Working with speaker bureaus
Breaking into the International market
Dealing with different cultures
How to handle slumps and rejection
Unforgettable titles ('Walking with Tigers' has secured me more business than I thought possible)
Travel tips
Time: 09:00 - 16:00
Venue: Sunnyside Park Hotel, Parktown, Johannesburg
Cost: R5 500 per delegate