This half-day masterclass, presented by international brand leadership experts, Dr Nikolaus Eberl and Herman Schoonbee (co-authors of the World Cup Brand Ambassador Program and creators of the Archetypal Branding Academy) will teach you how to leverage Twitter to grow your Business.
The Twitter Marketing Formula is the blueprint that shows you exactly how to harness the power of Twitter the right way. That means it will bring you pre-sold traffic that you can quickly transform into profits for your business, safe for ever from the fear of a Google algorithm change. This comprehensive yet easy to follow master plan exposes every inside tip and trick you need to know to leverage the marketing power of Twitter.
Whether you are just starting out in internet marketing and are looking for a reliable source of high quality and tightly targeted traffic that won't disappear overnight,
Or you already tried to make money from Twitter the wrong way and have been gravely disappointed. But now the recent search engine attacks on internet marketers have wisely caused you to look for safer alternatives than relying on the maverick search engines with their unfathomable demands - either way, you will discover a wealth of insider secrets in this program.
PROGRAM OUTLINE:
This comprehensive program begins with an introduction to get you up to speed on exactly what Twitter is and the reasons why you must make it an integral part of your traffic generation strategy:
What exactly is Twitter (and where it fits in with the mass of social media sites out there)
The key secret of Twitter that makes it a traffic powerhouse
Seven little known Twitter statistics you probably don't know
The eight solid reasons to use Twitter (including how it's perfectly placed to take full advantage of the current explosion of mobile internet devices, such as smart phones)
The key secret to using Twitter for maximum effect (and it avoids all the hype because it's based on sound scientific principles)
How you can harness the power of human psychology to make money with Twitter
MODULE 1: BUILDING YOUR NEW MARKETING CHANNEL
Why you need to build a new Twitter account from the ground up (and a sparkling example of exactly how it should be done)
How to get tips direct from the horse's mouth on tweaking your profile (and the five extra steps you should take to transform your basic profile into a marketing supercharger)
The four key questions you need to ask yourself to ensure your new presence is focussed like a laser on your target market
How and why you should create a personalized Twitter page (and how you can piggy back on big business's million dollar market research for free)
How to create your very own Twitter page (including where to get free software to help you)
The important business of a good avatar (and how to easily get a great one created for you)
MODULE 2: CONVERTING FOLLOWERS TO LOYAL CUSTOMERS
This module reveals more of the revolutionary approach this program is taking with a short history lesson about persuasion and how this will be applied to supercharge your success with Twitter.
How by using a series of tweets, you can change the thought process of your followers from merely being interested in the subject to craving what you have to offer
The important business of focussing your tweets correctly
How to reach right into your follower's subconscious
How to construct a series of tweets that swiftly transform your followers from mildly interested to loyal buyers
The right way to start adding followers (so you can be sure they are passionate about what you have to offer).
MODULE 3: ATTRACTING THE RIGHT TYPE OF FOLLOWERS
This is where the rubber hits the road, because without you attracting exactly the right sort of folks that you can turn into buyers of what you have to sell, the entire project is pointless. So this module is hard hitting, straight from the trenches secrets.
Fishing in your existing pool of friends and followers (and the simple script you can use to get them to follow you on Twitter)
The simple way of only attracting keenly interested followers
How to get new, targeted real followers on autopilot
The crucial 2000 follower limit (and the simple secret of avoiding limitations on your account)
The important business of keeping your follower list 'clean'
How to use hash tags and other symbols to join conversations and build relationships
MODULE 4: HOW TO AVOID GETTING BANNED
Naturally, if you get banned from using your Twitter account all your efforts to generate traffic will come to nothing. So this module is devoted to the delicate balance between avoiding getting banned for overzealous marketing and actually wringing every last drop of quality traffic from Twitter.
How to use your profile to maximum advantage without risking getting banned
How to generate additional followers from your web site or blog
How to piggy back on the vast following the movers and shakers in your niche
How to get the top dogs in your niche to actually send a tweet on your behalf to their followers
The nine practices to avoid like the plague (because any one of them could get you banned in a minute)
MODULE 5: MAKING MONEY WITH TWITTER
This module is the finale of the three step psychological strategy we've been working towards. So far, we've gathered a group of highly targeted followers, passionate about what it is we have to sell. And, through a series of carefully graded tweets have tickled their passion to excited anticipation. So now is the time to galvanize them into taking the action you want.
The eight steps used by top companies all over the world that turn interested prospects into buyers
The critical elements you need in place for success (miss just one and your marketing will crumble into dust)
How to decide what you are really selling
Twitter 'memes' - what they are (plus the six variations you can use)
MODULE 6: GETTING READY FOR SUCCESS
There are half a dozen successful strategies you can choose for your Twitter marketing and this module takes an in-depth look at each one.
Keeping tabs on how you are doing - five tools designed to monitor your Twitter success
Knowledge is power and these three monitoring web sites will keep you up to speed with what's happening in your niche and what's being said about you and your business
How to manage your Twitter account with maximum efficiency
Three ways to find out more about your followers and how your strategies are impacting them
Six fatal mistakes you should avoid on Twitter (ignore these at your peril)
MODULE 7: TRANSFORM YOUR FOLLOWERS INTO A SALES FORCE
The best sales people in the world are those who have had their lives changed by contact with you and your business, because they will speak with an obviously genuine and infectious enthusiasm no paid sales person can hope to match. So this module focuses on leveraging the awesome latent power of your existing followers to attract even more.
How to get your top customers to sell for you
Which business you should consider forming alliances with (and how the results can be far greater than if you act alone)
The six golden rules of effective tweeting
The tremendous value of follower feedback (and the website to collect useable data)
The awesome power of tweeting video testimonials (and the easy way to get them)
MODULE 8: SETTING A SCHEDULE FOR YOUR TWEETS
Like all effective business strategies, the frequency and type of your tweets needs to be carefully thought out and then followed through, religiously. This module covers all you need to know for maximum tweeting effectiveness.
The three types of tweets and the specific purpose of each
How to set up your tweets to go out on autopilot (and the best times of day to send them)
The 6 most important considerations for maximum tweeting power
The best way to automate your tweets (and link your other social media accounts to work in tandem - what's more it's free for up to five accounts)
How using a lower character limit makes it more likely your followers will retweet your posts
MODULE 9: USING TWITTER TO SERVICE YOUR CUSTOMERS
The instant nature of Twitter makes it ideal to respond fast to customer's concerns. What's more, being seen to do this will greatly enhance your reputation with existing and potential followers and customers.
The best way to equip yourself for a lightening fast reaction to customer concerns
How to ensure your excellent customer service enhances your reputation and increases your chances of attracting new clients
How to keep track of conversations, even when you aren't on line
MODULE 10: WRAPPING IT UP
This section summarizes the revolutionary concept of the entire program and shows how short tweets, when used properly, mimic the way the human mind works, making it one of the most powerful marketing tools around. Recapping on the three vital elements of the program.
How mind control is the most powerful marketing tool in your armoury
How to push your marketing to the limit yet avoid getting your account banned
Making money from your Twitter presence (in the final analysis, this is what counts)
The key place to focus all your efforts for Twitter success
COMPLIMENTARY BONUS
For case studies and success stories on how Twitter Marketing has helped businesses to grow their revenue, please go to http://thetwittermarketingmethod.com/
Date: 06 June 2013
Time: 09:00 - 13:00
Venue: Focus Conference Center, Sunninghill, Johannesburg
Cost: R1,750
More info: This package includes breakfast and lunch as well as a surprise goodie bag and a complimentary back and neck massage