Facebook Marketing: How to attract new clients

This one-day masterclass, presented by international brand leadership experts, Dr Nikolaus Eberl and Herman Schoonbee (co-authors of the World Cup Brand Ambassador Program and creators of the Archetypal Branding Academy™) will teach you how to leverage Facebook to generate targeted traffic.

As the internet and Social Media evolve one thing is clear - Facebook is king. Surpassing one billion members, Facebook is the site where most everybody is spending time online.

Have you put off using Facebook to generate more business? Has a fear of not knowing where to start kept you from moving forward?

WHY YOU CAN'T AFFORD TO IGNORE FACEBOOK:

- Facebook is the Largest Social Network with over 1 billion members. Your customers are using it.
- Every day Facebook users comment or press the "Like" button more than 2 billion times.
- Facebook users post 30 billion pieces of content every month. How much of it is about your product or service?
- A recent study by Forrester found that of US adults who use social networking sites, 96% of them are on Facebook.
- Facebook reached one trillion page views recently, making it the most-visited web site in the world.

PROGRAM OUTLINE:

The good news about Facebook is that there is a huge source of leads right at your fingertips. The bad news is that most people are doing it all wrong and not capitalizing on its massive potential. It's time you start leveraging the most powerful social media platform.

You already know to survive in business you must build a huge list of qualified prospects. The Facebook Marketing Method is going to show you how to make list building A-B-C easy for you. Here is what an effective Facebook strategy can do for you:

- Automatically create leads for your product or service
- Attract highly-targeted prospects who want to do business with you
- Get testimonials with social proof
- Position yourself as the most sought out leader in your industry
- Grow a vibrant community of raving fans around your product and service
- Turn Fans into Super Fans that are eager to buy what you're selling

MODULE 1: THE FOUNDATION FOR FACEBOOK SUCCESS

What exactly do you want to achieve from Facebook? Why are you marketing on Facebook? To help you sort through the many layers of Facebook marketing, there are 9 core rules to consider as you create your Facebook Page.

- The 9 Core Rules of Facebook Marketing - Just #2 can mean the difference between success and failure
- How to Strategically Brand Your Facebook Timeline Page (90% or more do this one wrong)
- Creating Custom Applications That Convert - These apps will get your fans to take real action
- An Insider's View of Your Facebook Page Dashboard (Did you know what the most important part of your dashboard is? It's not what you think)
- Monitoring and Measuring Tools To Track Your Facebook Success - The simple, powerful tools for success

MODULE 2: GROWING A LUCRATIVE FAN BASE

With more than almost a billion active users, more likely than not, your brand will find an audience on Facebook.

- How to Delegate the Management of Your Facebook Page (The right choice can make you a hero, while the wrong one can make you a zero)
- 5 Proven Strategies To Grow Your Fan Base
- How To Collect Quality Leads on Facebook - Leads are the fuel of your business-here's where to get them
- How To Get Into The News Feed of Your Fans (This one is the key to explosive growth)
- Social Plugins and Share Buttons: The Best Option for Your Business

MODULE 3: CREATING MASSIVE ENGAGEMENT

Learn how to develop a relationship with your audience.

- Facebook Content: What To Post and When To Post - Almost everyone gets this wrong
- Surefire Strategies to Create Engagement
- How to Increase Engagement with Facebook Interest Lists - and get even more exposure.
- How To Create Your Own Personalised Facebook Experiences
- Using the Timeline Features to Create Engagement (Pinning, Highlighting, and Milestones)

MODULE 4: CONVERTING FANS TO SUPERFANS

Find your fans, keep your fans, and turn them into Super Fans

- Tips and Strategies to Supercharge Your Facebook Ads - It's easier than you think
- How to Use Promoted Posts - Get seen by the people that matter most to your bottom line
- Creating Facebook Offers - This one strategy is a MUST for any local businesses or online marketers
- How To Promote Your Events on Facebook - Fill your next event with raving Super Fans
- The Instant Action Plan to Get Momentum Today - In 24 hours you can recharge your business

COMPLIMENTARY BONUS

For case studies and success stories on how Facebook Marketing has helped businesses to grow their revenue, please go to http://facebook-marketing-academy.com/

Date: 30 May 2013
Time: 09:00 - 16:00
Venue: Focus Conference Center, Sunninghill, Johannesburg
Cost: R2,750

More info:

This package includes breakfast, lunch and two coffee/ tea breaks as well as a surprise goodie bag and a complimentary back and neck massage



 
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