Primedia Outdoor and Cell C seize attention
Catching consumer attention via Primedia Outdoor's 'Spectacular' billboards, Cell C is communicating its free emergency medical rescue and advice services far and wide to South African cell phone users.
Depicting a stylish woman about to step into an uncovered manhole, the pay off line reads: 'Free emergency medical rescue and advice services. (Just in Case)'. By opting for these enormous, strategically positioned Spectacular billboards, which are illuminated to ensure 24-hour visibility, Cell C is taking full advantage of the high volumes of traffic passing these sites every day.
Editorial contact
Primedia Outdoor
Pete Piccione
27 11 475 1419