Corporate Branding and Social Media Forum
Leveraging social media to improve brand sentiment.
Today's business world is globally connected by social media networks and driven by consumers. If organisations are to compete successfully in today's rapidly changing marketplace, they must transcend the current status quo and find creative ways to systematically deliver a differentiated brand to a demanding, highly informed, hyper-connected and short attention span audience.
In this event, attendees and presenters will discuss the following:
*Building brand value and establishing uniqueness in the marketplace
*Connecting your brand with tomorrow's customers
*Aligning your brand with social media
*Improving customer engagement by way of advanced social media strategy to inspire brand interaction
*Communication strategies for a global brand
*Crisis Communications in the social media era
*Brand journalism and the new role of the communicator in the age of content
*Strategic methods to restore your corporate identity after a crisis
*Techniques to stop, look and listen to what is being said about your brand on social media networks
*Designing an internal governance model to train and create employee ambassadors, not liabilities
*Strategies, opportunities and trends in building a great corporate image
*Leveraging thought leadership to enhance your corporate reputation
*Developing a unified message across all communication channels
Time: 08:30 - 16:00
Venue: Monte Casino Conference Center, Johannesburg
Cost: R8999