Social Media
Bryan Weiner once said: "Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers."
These days the only way to make sure everyone knows about your business is through Social Media. You need to be current, constantly keeping updates on your business' whereabouts and through being in the public eye the whole time, make sure everyone remembers your company's name. How can you do this? Through Social Media!
The internet never sleeps, neither does your brand. Therefore you need to be connected 24/7. Obviously this is not possible but we will show the in's and out's as well as the up's and down's of Social Media to make your "social life" as easy as possible. Social Media has changed the face of marketing giving users a perfect platform that's easy to manage if you know how to do it right.
In this one day workshop we will take you through the weird but wonderful world of all the Social Media platforms. We will show you how to create a proper following, how to engage your audience and maintain your edge to keep them coming back for more.
What you will learn:
• What is Social Media and how does it work
• Strategies to build an audience
• Essentials to Facebook
• Engage people on Twitter
• Touching on Linked-In
• Why and how to use Pinterest
• Make Social Media easy with Hootsuite/ Tweetdeck
• Touching on Blogging
• Peeking at YouTube
Course material includes:
• Course notes for student reference
• "Socialnomics" book
Time: 08:30 - 15:30
Venue: Johannesburg