Call Out - Audience Development Workshops

Monday 11 and Tuesday 12 March - University of Johannesburg Soweto Campus
Wednesday 13 and Thursday 14 March - University of Johannesburg Bunting Road Campus

Register now for sponsored places at http://www.tinyurl.com/c84g559

Presented by the British Council and UJ Arts and Culture (University of Johannesburg), the workshops will help arts professionals better understand how successful audience development strategies can generate new audiences and greater income potential. These workshops are part of Behind the Scenes, a worldwide series of workshops developed by the British Council.

The highly interactive course is aimed at arts professionals operating at all levels within the local cultural landscape from traditional state-run venues and festivals to smaller independent companies and arts agencies.

For these workshops, the British Council and UJ Arts and Culture are providing sponsored places to a limited number of applicants. If you would like to participate in the workshop, please complete the application form at http://www.tinyurl.com/c84g559 before Friday 1 March. The selected applicants will be contacted by Monday 4 March 2013.

The participants will learn how to: relate marketing and audience development to the artistic and financial objectives; develop an organisation-wide focus on audience development; analyse your current situation and market, and; set audience development objectives, implement strategies and measure success. There will also be examples of successful audience development strategies.

Workshop leader Jo Hargreaves is the co-founder of an award-winning, creative consultancy - Morris Hargreaves McIntyre, which specialises in helping cultural organisations transform their business activities through enhanced consumer focus. With unrivalled knowledge of cultural sector audiences, Jo has worked with leading UK arts organisations including the Arts Council of England, The British Museum and the Southbank Centre. Early in her career she refined her skills in arts marketing at a number of UK arts organisations including the Welsh National Opera.

Tom Porter, British Council South Africa Head of Arts, says this partnership is part of a wider British Council programme which provides professional development opportunities to arts professionals as well creating opportunities to come together and benefit from the expertise of other like-minded South African arts professionals.

For more information, please contact Ignacio Priego at gro.licnuochsitirb@ogeirp.oicangI, +27 (0) 72 952 4396 or visit www.britishcouncil.org.za

Date: 11 March 2013 to 12 March 2013
Time: 09:00 - 17:00
Venue: University of Johannesburg Soweto Campus, Soweto
Cost: Free (sponsored places available)

Date: 13 March 2013 to 14 March 2013
Time: 09:00 - 17:00
Venue: University of Johannesburg Bunting Road Campus, Johannesburg
Cost: Free (sponsored places available)