Profitable strategic product management

A systematic, practical approach to help you profit from strategic product management practices

About the event:
This course develops analytical, strategic and tactical approaches to product management, enabling companies to compete sustainably and profitably in increasingly competitive markets.

Benefits to you and your company:
This course provides you with an opportunity to review your current approaches and compare these with best practice elevating your scope of involvement from support and co-ordination to executive. Influencing and personal management skills are crucial to gaining authority in this role and the course will support you in developing these skills.

Organisations gain quicker and more comprehensive responses to issues; more sustainable profitable growth strategies are put in place; advocates are developed with executive potential to support succession plans. The programme is pragmatic, delivered in a way that allows the benefits of fresh thinking to be applied directly to your business.

Who should attend?
Individuals who are currently in, or preparing to take up, the product manager role but need formal training in the strategic and tactical tools. Many companies use this as qualifying training for all their product managers to ensure supportable approaches are applied consistently.

Learning outcomes:
• Define product strategies based on credible market analysis.
• Write a coherent, comprehensive product plan.
• Build a convincing business case.
• Develop go-to-market strategies and tactics.
• Deal with the most common product management challenges.
• Enhance your influencing skills.
• Manage stakeholders.
• Specify new products based on clear identification of value.
• Develop value propositions for new or existing products.

Course content
• Product management roles, responsibilities, methodologies and common challenges.
• End to end management of the product portfolio.
• Market and environmental analysis for building product strategies.
• Developing product strategies and plans.
• Building the business case.
• Best practice in new product development (NPD).
• Product management finance.
• P&L management, pricing and business case finance.
• Go to market (GTM) strategies.
• Stakeholder management and influencing skills.

Delivery style
The module structure (two days) of this course provides an excellent opportunity to reflect and consolidate learning between modules. Delegates select a product management project to work on between the modules such as preparing a product plan, a business case or specifying a new or improved product.

Date: 27 March 2013 to 28 March 2013
Time: 08:00 - 16:00
Venue: Johannesburg
Cost: 6499


 
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