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AAA and Google present AdWords training courseThe AAA and Google have joined forces to offer a training course on AdWords, the online training platform designed to help businesses to use the Web to find new customers. AdWords helps businesses of all sizes to use the Web to find new customers by delivering relevant ads when users search for specific products and services. The training programme is one of two courses that the AAA is launching under the auspices of its new Digital Marketing Academy. Digital Marketing Strategy is the second option and forms part of a practical overview of the field of digital and online marketing, and its application within the marketing and communications industry. The academy is the brainchild of Walter Pike, head of marketing at the AAA School of Advertising. “Many marketers in South Africa incorrectly view digital, online and mobile advertising as an add-on medium, since it is perceived that access to the Internet is relatively small. This is not so, with around 5 million PC-based Internet users, joined by many millions of mobile phone users with browser capability access to the Internet being the norm. Interestingly enough, during 2008, for the first time the ad spend on digital was greater than the spend on television in the UK,” he says. Marion Gamel, head of marketing for Africa and Middle East at Google says: “The aim [of the course] is to prepare students for their future careers and help marketing and advertising professionals' update their know-how, and equip them with skills that are valued by local and international employers”. The programmes take about three months and are based around evening classes, once or twice a week. Training is provided by experienced AdWords practitioners, who are GAP certified and are experienced in using Google AdWords. Each module will be accompanied by practical workshops and local case studies. For further information, go to: |