BMGI Innovate
Have you ever wondered how you could innovate new solutions for customers that will let you own the market place, instead of constantly battling for a share of it?
• What is Innovation?
• What do customers really want?
• Producers, consumers and the market
• Four Steps to Identifying the next innovation opportunity
• Consumers' outcome expectations
• Consumer behaviour matters
• Ethnographic research
• Job centric growth strategies
• Case Studies
Venue: Cape Town