What keeps customers up at night: Q&A with author Bob Regnerus
"Understand what keeps the customer up at night." Those words from Bob Regnerus hit at the heart of successful e-commerce transactions.
Regnerus, an online marketing consultant and author of the recent book, Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet, offers his insight into successful e-commerce transactions.
According to Regnerus, businesses will catapult themselves into a great position with potential big-ticket e-commerce buyers by offering Web-based information that helps to solve a problem.